“Improve workplace communication, engagement, and company culture
What you will learn
Master Internal Communication Strategies: Learn how to develop and implement effective internal communication strategies that align with business goals.
Understand Audience Needs: Gain insights into employee segmentation, persona creation, and message development for targeted internal communication.
Utilize Communication Channels: Explore various internal communication channels, their effectiveness, and best practices for engaging employees.
Manage Organizational Change: Develop skills to use communication as a tool for driving change, fostering engagement, and handling sensitive topics.
Measure and Improve Communication Impact: Learn to track key performance indicators (KPIs), conduct audits, and evaluate the success of internal communication e
Why take this course?
The “Internal Communications” course at Mike Pritula Academy is designed to equip HR professionals and internal communications specialists with the tools and strategies necessary to effectively manage employee communications, implement organizational strategies, drive change, and enhance engagement.
Course Highlights:
• Comprehensive Curriculum: The course comprises six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include the fundamentals of internal communication, setting strategic goals, audience analysis, message development, utilizing various communication channels, implementation techniques, and evaluation methods.
• Interactive Support: Enrollees gain access to a dedicated Q&A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.
• Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.
Course Program:
1. What is Internal Communication:
Understand the importance of employee communication, how it benefits the business, and learn to conduct a communications audit and employee surveys.
2. Setting Goals for Internal Communications:
Learn to solve problems, assist management, and influence employee behavior through effective communication strategies.
3. Researching Your Target Audience and Preparing Messages:
Analyze employee demographics, segment them into groups, create employee personas, gather data, generate tailored messages, and design effective communication templates.
4. Working with Different Channels of Communication:
Choose appropriate communication channels, understand effective channel mixes, capture employee attention, collaborate with managers as communication conduits, and train managers in communication skills.
5. Implementing Internal Communications in the Company:
Establish proper communication processes, manage change through communication, alter employee behavior, convey bad news appropriately, and communicate corporate culture effectively.
6. Evaluating Internal Company Communications:
Understand the necessity of evaluation, identify key performance indicators (KPIs) for internal communication, gather relevant information, and prepare comprehensive reports for management.
Who Should Enroll:
This course is ideal for HR professionals and internal communications staff who aim to effectively implement tasks in this area. It’s particularly beneficial for those seeking practical tools and strategies to enhance their organization’s internal communication processes.
Benefits of the Course:
• Practical Tools: Gain a full range of internal communications tools, from audits and strategy development to templates, KPIs, and actionable tips.
• Career Advancement: Mastering internal communications enables HR professionals to earn the trust of staff and management more easily, facilitating active company growth and increased earning potential.
• Expert Instruction: Learn from Mike Pritula, an experienced HR leader who provides clear, practical insights applicable to real-world situations.
By enrolling in this course, participants will acquire the knowledge and skills necessary to build and manage effective internal communication systems, thereby enhancing employee engagement and supporting organizational success.