Create a conjoint analysis survey, learn key concepts, analyze consumer and stakeholder preferences, and uncover trends
What you will learn
Learn what conjoint analysis is and how it works
Conduct a conjoint analysis using 1000minds software
Analyze your utilities & alternative rankings
Gain an in-depth understanding of consumer & stakeholder preferences, and uncover trends
Why take this course?
Unlock the power of conjoint analysis with our comprehensive course, “Conjoint Analysis for Beginners, with 1000minds.” This introductory course will equip you with the skills to understand consumer preferences and make data-driven decisions using conjoint analysis software 1000minds. Starting from the basics, learn to design and analyze conjoint studies, ensuring your products and services meet market demands.
Master Conjoint Analysis Using Advanced Tools
- Understand Consumer Preferences: Learn how to dissect and interpret consumer choices.
- Utilize 1000minds Software: Gain hands-on experience with 1000minds, a popular tool for conjoint analysis.
- Drive Business Success: Make informed decisions that align with market needs.
What is Conjoint Analysis?
Conjoint analysis is a popular survey-based methodology for discovering people’s preferences about the various attributes or characteristics of a product or other areas of interest, like government policy. The method is widely used for market research, new product design and government policy-making, and it is often done using specialized software.
People’s answers to the conjoint analysis survey questions are used to generate point values describing the relative importance of each attribute. This information is used for improving the product or influencing people’s behavior in relation to it.
In the social sciences, conjoint analysis is also known as a ‘discrete choice experiment’ (DCE) or, more generally, as ‘choice modeling’.
Course Overview
In this course, you’ll explore the foundational principles of conjoint analysis, including terminology and basic processes. You will learn how to create and design a conjoint analysis survey using 1000minds software, and analyze your results to get insight into people’s preferences. Designed for beginners, we will also provide a series of excercises to help you get hands-on experience and create a conjoint analysis survey from scratch!
Course Structure
Throughout this course, you will:
- Learn the Basics: Understand the theoretical underpinnings of conjoint analysis and its historical context.
- Use specialized software: Use 1000minds software to design and conduct conjoint studies.
- Gain Practical Skills: Complete exercises to create your own conjoint analysis survey from scratch!
- Analyze results: Learn how to interpret results about participant preferences, gaining deeper insights about what really matters to people.
This course is designed for professionals who are new to conjoint analysis and are seeking to elevate their skills.
Join us in learning conjoint analysis and transform your approach to understanding consumer preferences!