For pre-sales and sales engineers to level up on discovery, prospecting, solutioning and demos. Bonus: Land a job.
What you will learn
Understand the prospect’s business problem so that you can recommend the right solutions
Learn how to showcase the value of your product (demo)
Learn how to solution for your prospect to make sure your product fits their environment
Learn how to successfully go-live (or launch) your product in the prospect’s company
BONUS: Pre-Sales career paths. What after pre-sales?
Why take this course?
Welcome to “Pre-Sales & Sales Engineering 101,” a comprehensive Udemy course designed for aspiring sales engineers, early stage pre-sales consultants, and any one in a product company who interacts with customers every day.
This course will guide you through the entire lifecycle of a Sales Engineer/Pre-Sales Consultant starting with their day in life, understanding business problems, showcasing or demo-ing your product, solutioning, going live and finally landing a pre-sales role
Who This Course Is For:
- Aspiring pre-sales engineers seeking to land a job as a pre-sales engineer or move internally within their company
- Early stage pre-sales consultants and Sales Engineers looking to improve their product demonstration and general sales engineering skills.
- Sales Engineering leaders looking to skill up their team members and hire more effectively
What You Will Learn:
Understanding The Business Problem:
- The consequences of not fully grasping the business problem you’re trying to solve.
- Techniques for effective discovery and immersion into the problem space to ensure a solid foundation for solution development.
Showcasing Your Product:
- Insights into why your product should not be the hero of the story, but rather how it fits into solving the business problem.
- Step-by-step guidance on preparing and performing impactful product demos, including what makes a demo resonate with your audience.
- Best practices for follow-up after a demo to maintain engagement and momentum.
Solutioning:
- A deep dive into the concept of solutioning, including understanding workflows, configuring your product to meet business needs, and developing a compelling Proof of Concept.
- Communication strategies to ensure alignment and buy-in across teams.
- Detailed examination of the ‘Go Live’ phase, including stakeholder and project management essentials.
Landing a job:
- Strategies for career advancement, including applying for new roles, meeting interview expectations, and navigating internal movements.
- A comprehensive ‘Day 0 Checklist’ to prepare you for your next challenge with confidence.