Find and hire influencers to promote your business in 2023
Boost your company or personal brand
Use services and tools to research and find good influencers
Use retargeting ads to bring back traffic sent to you by influencers
When to run ads vs. when to do influencer marketing
Use services and tools to research and find good influencers
Influencer marketing is extremely popular today. But it is also full of pitfalls. This course will show you how to do it right so you can generate traffic and sales.
You will learn how to find ideal influencers for your niche. You will learn how much they should cost depending on their reach, and how to reach out to them in a professional way.
You will also see many tools to help you find great influencers.
I’ll also show you how to spot fake influencers who would be just a waste of money.
I’ll also show you how to make sure the traffic they send you converts and comes back to your site by using retargeting ads with Google and Facebook.
INSTRUCTOR BACKGROUND
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
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If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS COURSE
When you complete 100% of the videos in this ClickBank course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your ClickBank expertise, and that you have completed a certain number of hours of ClickBank instruction.
MONEY-BACK GUARANTEE
This influencer marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now.
Introduction
Introduction and what to expect from the course
Subtitles, video quality, your certificate, tips on watching & common course Q&A
How to find influencers and reach out to them
Benefits of influencers over ads
3 things to look for in an influencer & how to find fake ones & which are good
How to research influencers
How to manually find influencers
Email template and script to pitch influencers
Legal agreement document, disclosures, and FTC to stop influencer abuse
Example of disclosing influencer marketing promotion
Compensating the influencers
Influencer compensation models
Compensation calculator
Influencer platforms
Tapinfluence
Socialblade for tracking influencer growth
Linqia
Traackr
Upfluence
Popular Pays
Industry news from a major brand reacting to fake followers
Getting tracking links
Dissecting the Amazon URL to understand how to use it to our SEO advantage
Importance of tracking Amazon links for off Amazon promotion & common error
Introducing link shortening specifically for Amazon with Pixelfy
Starting to use Pixelfy by creating a campaign
Explaining the Pixelfy tracking codes
Integrating Pixelfy with Twitter ads
Showing initial link tracking analytics
More powerful URLs you can use with Pixelfy
Introduction and what to expect from the course
How to get a discount on Pixelfy
Sign up to be an Amazon affiliate to get extra revenue from your promotions
Another free option for URL tracking
How to recruit influencers and affiliates via ClickBank
Section introduction
Signing up for ClickBank
ClickBank gravity – the key to passive income success
How affiliates choose vendors
Applying with your first product as a vendor
Adding the ClickBank trust badge to your site
Creating a ClickBank payment link
Generating your test credit card number to test your transactions
Testing a transaction with ClickBank’s test credit card
Paying the ClickBank fee
Adding marketplace title and description
Creating an SEO friendly product listing as a vendor
Updating the product title and description to make it SEO friendly
Making sure the sales page is OK
ClickBank support
How to make a hoplink
Additional affiliate offer examples
Huge affiliate offer option
Examining successful offers
Examining successful vendors on ClickBank
More on recruiting affiliates and influencers
Section introduction: Why it’s important to recruit affiliates outside ClickBank
Finding many people who can promote on Fiverr
Fiverr recruiting and seller vetting checklist
Example of testing a potential affiliate
Finding potential affiliates by searching Google
Case studies of recruiting business contacts to be my affiliates
Supplemental app resources to aid you in your business
Supplemental app resources to aid you in your business
Getting someone else to pay for your retargeting ads
Getting someone else to pay for your retargeting ads
Facebook ads and retargeting
Introduction to running basic and retargeting ads
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Beginning to work with the business pages in Facebook’s Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and About section
Setting up tabs on your Facebook page
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up an event trigger
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website
Google ads and retargeting
Setting up a fresh Google Ads account
Explaining ad campaigns, ad sets, and individual ads
Entering Google Ads expert mode
Introducing Google Ads bidding options
Setting up the Google Pixel
Creating a retargeting campaign based on your custom audience
Connecting Google Ads to Google Analytics
Point about accelerated bidding option
Conclusion
Infuencer sizes
Bonus lecture: Next steps
