Media Training: Turn interests/experience in journalism/public relations into a media training career
What you will learn
Helping you figure out if the media training profession is for you
Helping you create a marketing plan for your media training business
Giving you the latest techniques on how to conduct a media training workshop
Giving you a true business perspective on media training
By the end of this course you will know how to conduct a media training and run a media training business
Description
Media Training is a fun and meaningful career. Imagine yourself as a media trainer, helping top level executives, experts and authors around the world. Media Training is a fascinating career, but one without the headaches of working in a large bureaucratic media organization.
You can make an excellent living by interviewing people and then training them on how to be interviewed more effectively.
This course will teach you how to be a media trainer from both the training perspective as well as the business perspective. You will receive several books and many hours of online video teaching you all aspects of media training. If you are thinking about becoming a media trainer, this course will help you figure out if this is the right career for you, and, if so, how to go about entering the profession. If you do all of the homework for this course and the sister course on media training (provided at no extra cost) you should spend at least 8 hours. Being a media trainer can be a fascinating career, but it only works for people who have the right mix of interests, talents and disciplines.
There is a 100% Money-Back Guarantee for this Media Training course. And the instructor also provides an enhanced guarantee.
What Udemy students say about Media Training expert TJ Walker:
“5 Stars! I’ve studied TJ’s methods for a long time and actually use his approach in my own media training work. His course videos are clear, to the point and candid about the realities of making a living as a media trainer.” Janet Vasil
“5 Stars! Mr.Walker is so clear in his pitch and voice. He is so motivating and encouraging.I think i have found a right mentor after a long search.” Varsha Srivastava
“5 Stars! He is a very good practitioner and he knows what he is talking about. He is also able to convey his message very well.” Harriston Ho
“5 Stars! I’m learning from someone who has successfully worked with world class clients… This is helping me move from what i think might work, into being confident in using techniques that have been proven over time!” Lori Wilson
“5 Stars! I found this course created by TJ Walker a perfect introduction into the world of media training. I wanted to learn, not only what a media trainer does, but also what steps I would have to take in order to become a successful media trainer–TJ discusses all this in a clear and concise manner, in a tone that is welcoming and never alienating. The only constructive critique I would give would be concerning the technical form of the presentation, more specifically the video quality and picture aesthetic. Going by the current standard as it applies to video, everything we view is in high definition. Having said that, I believe the video quality could be improved upon as well as the backdrop which I found to be a bit generic and outdated. I found these minor flaws to be slightly distracting and given the high caliber of the speaker and the information being presented I believe these aspects detracted, if only marginally, from the quality of the product.” Nick Cisik
“5 Stars! TJ Walker shows you what it takes to run a successful media training business. Fair warning: you might not want to run this business after taking the course. He’ll show you what you must do to be a success. Hint: It’s all about marketing. Great insights. If you decide to start a business, you’ll start on the right foot with your eyes wide open. If you are looking to add media training to your PR business, you’ll get great insights on how to run the training and give feeback. Very valuable training for all!” Dan Janal President PR LEADS”
What others say about Media Training expert TJ Walker:
“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer
(TJ Walker’s Media Training Worldwide) “The world’s leading presentation and Media Training firm.”Gregg Jarrett, Fox News Channel Anchor
This Media Training course is ideal for anyone searching for more info on the following: journalism – media training – radio jockey – confidence on – camera – confidence – radio – camera – camera confidence – video – TJ Walker. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: journalism – videography – confidence.
Content
A Raw Take on the Business of Media Training
I’ve spent the better part of two decades in the tech and communications space, and if there’s one thing I’ve learned, it’s that most people are absolutely terrified of a microphone. Whether it’s a CEO prepping for an IPO roadshow or a developer trying not to sound like a robot during a product launch, there is a massive, underserved market for people who can actually teach others how to handle the press. That’s why I picked up Media Training: You Can Be a Media Trainer. I didn’t want another fluff-filled course on “how to speak well”—I wanted to see if this could actually be a viable revenue stream or a pivot for someone with a journalism or PR background.
Here’s the deal: this course isn’t just about the art of the interview; it’s a deep dive into the business perspective of the industry. It treats media training as a product, not just a talent. The instructor moves past the basic “dress professionally” advice and gets into the grit of how you actually structure a hands-on lab that justifies a high day rate. It’s about the shift from being the person doing the PR to being the person who builds the job-ready skills in others. If you’re looking for a way to monetize your years of experience in the trenches of newsrooms or corporate communications, this is a blueprint for career growth that most people overlook.
What You Need Before You Start
Don’t expect to jump into this if you’ve never seen the inside of a press release or a newsroom. While it’s billed as beginner to advanced, you really need a foundational understanding of how the media cycle works. You don’t need a specific certification prep degree, but you do need a thick skin and the ability to give constructive, sometimes harsh, feedback. Technically speaking, you’ll want a basic grasp of video recording equipment. You can’t run a modern workshop without knowing how to play back footage and critique it in real-time. If you can’t navigate a basic camera setup or video editing software, you’re going to struggle with the real-world projects suggested in the curriculum.
The Skills and Tools You’ll Master
This course goes beyond the “what” and focuses heavily on the “how.” You aren’t just learning theory; you’re learning the industry-standard tools for professional coaching. Key takeaways include:
- Video Analysis Techniques: Learning how to spot the micro-expressions and verbal tics that ruin a segment.
- Marketing Funnel Creation: How to build a marketing plan specifically for high-ticket consulting.
- Workshop Orchestration: Mastering the flow of a full-day training session, from the initial “mock interview” to the final debrief.
- Pricing Strategy: Understanding the business perspective of how to quote projects without leaving money on the table.
- Message Development: Helping clients distill complex tech or political jargon into “soundbites” that the media actually wants to use.
Career Benefits and Job Roles
The beauty of this course is that it prepares you for a variety of high-paying paths. You aren’t just pigeonholed into being a freelance consultant. The career growth potential here is significant for roles such as:
- Independent Media Consultant: Running your own shop and setting your own billable hours.
- Director of Communications: Using these job-ready skills to train your own C-suite executives in-house, saving the company thousands in external fees.
- Public Relations Strategist: Adding “Media Training” as a high-margin upsell to your existing PR agency packages.
- Crisis Management Specialist: A role that requires advanced-level skills in pressure-cooker environments.
The Pros: Why This Works
First off, the marketing plan section is worth the price of admission alone. Most creative professionals are terrible at the “selling” part, and this course breaks down how to actually find and land clients. Secondly, the focus on real-world projects means you aren’t just watching videos; you’re encouraged to go out and record your own practice sessions. Third, it provides a business perspective that is often missing from “soft skill” courses. It treats your expertise like a scalable product. Finally, the instruction on hands-on labs—specifically how to conduct a critique without offending the client—is a masterclass in professional diplomacy.
The Cons: An Honest Critique
If I have one gripe, it’s that the production value of the course itself feels a bit dated in some sections. For a course about media and presentation, I expected the video quality to be top-tier throughout. It doesn’t take away from the information, but if you’re a stickler for 4K aesthetics, the “old school” vibe might bother you. Also, it leans heavily on the assumption that you already have a network to tap into; if you’re starting from zero contacts in the journalism or PR world, the marketing plan will take much longer to bear fruit than the course suggests.