Conversion Rate Optimization CRO with Dekker

Learn B2B (business-to-business) conversation rate optimization (conversion rate optimisation / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master’s level analytics training.

-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup

-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora

• Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don’t require A/B testing
• A/B and A/B/N testing using tools such as Google Optimize & VWO
• Key mistakes to avoid, such as tests that produce tiny impact
• On-site/in-product surveys
• The single easiest hack to maximize conversions
• The various levels of testing and what’s most important
• Psychological principles to drive conversion
• Mistakes and rules of thumb when it comes to data anlaytics for conversion optimization
• The top few creative strategies most worth testing
• Optimizing based on the stages of awareness
• Optimizing based on the content best suited to each stage of the marketing funnel
• Pricing page tests
• Preventing cancellations / drop-offs
• Using interactive content to boost conversion
• Optimizing page performance using live chat / chatbots
• Conversion optimization tools

I’ve been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.