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Become a certified cold email specialist & learn to generate B2B leads

What you will learn

Learn how to properly prepare for cold email outreach

Find out how to build your clients list

Learn how to write a cold email that gets replies

Prepare a follow-up sequence that works

Optimize your cold email campaign and make it thrive

Description

We are pleased to introduce you to Woodpecker Academy, a free online video course to help you launch and optimize cold email campaigns.

Attendees of the Woodpecker Academy course will know how to take control over your email deliverability & avoid spam folders, build a high-quality prospect list & contact good-fit prospects, write a cold email that that gets replies, create an effective follow-up strategy to get more responses, test and optimize your campaigns for better results.

Our goal was to answer a growing demand for explainer videos and create a straightforward cold emailing course that will help you optimize cold email campaigns.

The course consists of:

– 5 lessons,

– 29 videos,

– 50 additional resources.

From our course, you’ll find out how to:

– prepare before sending your cold email campaign,


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– build a prospect list,

– write a cold email,

– design follow-ups and their sequence,

– optimize your campaign.

Check this out, join Woodpecker Academy for free, and get a personal certificate ready to share on your social media profiles.

The whole course was designed and implemented by Woodpecker, the experts on cold email and deliverability who’ve been working on cold email strategies for over six years.

Feel free to share your feedback and use all the available resources: templates, videos, and ebooks.

English
language

Content

Prepare before you hit the send button of your cold email
Outbound outreach preparations
Setting up a dedicated email account on a separate domain
Warm up process: setting an email account
Warm up process: setting up SPF and DKIM
Warm up process: sending a couple of emails a day manually
Warm up process: verifying domain and email server IP reputation
Build a client list
Focus on the quality of your list
ICP (Ideal Customer Profile) definition
Looking for places where your clients hang out
Planning a copy of your cold email
Collecting information about your clients
Looking for email contacts
Write a cold email
Cold email
From line and signature
Subject line of your cold email
Introduction of your cold email
Value proposition of your cold email
Call-to-action (CTA) of your cold email
Spam-triggering words
Personalization of your cold email
Prepare cold email follow-ups
The importance of follow-ups in cold email campaigns
Writing a follow-up email that works
Follow-up frequency
Boosting sales engagement with follow-ups
Optimize your campaign
Email stats to care about
A/B tests
Using A/B test to improve the open rate
Using A/B tests to get positive replies
Improving deliverability rate