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Craft a stronger message that gets your audience swiping right for social impact

What you will learn

Get bold ideas and inspiration from the best social impact communicators

Generate new creative ideas through guided exercises

Understand storytelling principles at your own pace

Be able to create standout campaigns that challenge the status quo

Description

Craft a stronger message that gets your audience swiping right for social impact

We all know how it feels to put yourself out there and get rejected – especially when it comes to things that matter! We’re all about making social impact common sense, and what better way to do that than through the power of storytelling?

Stories shape how we think, and we act on what we think. When used for good, storytelling can shift policy, transform communities, and help us imagine better futures. It can change the world.

This Narrative Change Storytelling course will train you in the importance of storytelling, narrative change, and effective campaign strategies to craft messages that make people want to listen and take action.


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At the end of the course, you will:

  • Get bold ideas and inspiration from the best social impact communicators
  • Learn how to do generative exercises to ideate effective communication ideas
  • Be able to create standout campaigns that challenge the status quo
  • Understand storytelling principles at your own pace with the opportunity to join the makesense community of changemakers after completing the program!

If you are a creative looking to deepen your understanding of effective campaigns, or someone working in social impact who wants to cut through the noise and get more engagement for a cause that you champion, then this is the course for you.

Feel free to look through the course description, and we look forward to see you inside.

English
language

Content

Intro to storytelling for social change
Why storytelling is important in social change
The Case For Narrative Change
Narrative Change and Dominant Narratives
5 Ways to Change Narrative
Additional Content: Q&A with a Storyteller, Allysa of Ekonsepto
Planning Your Great Story
Intro to Planning Your Great Story
Planning Your Story
Your Roadmap to Your Campaign
Additional Content: Q&A with a Storyteller, Joel of Lowe Philippines