• Post category:Udemy (Mar 2022)
  • Reading time:8 mins read

Social media marketing calendar and content strategy calendar for social media management posting schedule

What you will learn

Get a social media marketing calendar template

Watch me fill out my template from scratch and see how I think about it

Learn when and how to begin automating your social media management

Have an organized and systematic approach to your social media marketing

Avoid social media marketing procrastination by having a calendar

Make your social media marketing productive with outsourcing and automation


Learn to choose correct social media marketing strategies, plan them in a monthly calendar, and then outsource and automate them.

If you are having trouble getting started with social media, or it is too distracting or confusing, this course will help you organize your social media marketing process in a way that makes it fast and effective.


Doing things randomly seldom works out. For productivity, quality of execution, and ultimate success, one must get organized, plan, and create a systematic social media management strategy.

Creating a social media marketing calendar will give you an editorial calendar. You will know exactly which content to create and post every day of the month, and what the theme of each day will be so you don’t have to think about it or guess. That will immediately save you time.


In the course, I give you a fresh social media marketing calendar template that you can fill out on your own while I walk you step-by-step on how I fill out every day of my own social media marketing calendar. You can follow how I create mine. I do it all by sharing my screen and showing you how to do it.


Most people want to outsource and automate social media marketing right away. But first, you must become good at posting and gain a level of proficiency. Having a social media calendar will help you do that. Once you have things running smoothly, you can outsource and automate parts of content creation and posting.


Social media management can be a few things:

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1) Social media management can be a job you can get working for a company.

2) Social media management can be a freelancing service you can offer on a site like Fiverr or UpWork.

3) Social media management is something your company needs if you run a small business and need to regularly post on social media sites like Facebook, Instagram, TikTok, Twitter, Pinterest, and others.


Your social media management is broad. It includes content beyond just your social media. Content that is outside your social media can be your blog posts or publicity you get for your business.


If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money’s worth from the course.

Invest in yourself! Enroll today!




Introduction and welcome


Branding vs. sales, long-term vs. short-term

Creating your social media calendar

Overview of potential goals and strategies
Social media marketing calendar
Giving each day a pre-planned theme

How to make your social media marketing more productive

Once you have a calendar, steps to ease into outsourcing & prerequisites
Automation vs. outsourcing vs. being present vs. all of the above
How long each type of posing takes
Track my progress and keep up with me
When you should not have a social media calendar

Expanding into a full marketing calendar

Expanding into a full marketing calendar

Your social media library

Content repository for post re-use

What you can outsource and automate

Beginning to automate posting on all networks with SocialOomph and similar tools

What you can outsource

Photo/image creation
Video editing: b-roll, music
Video is also a blog post transcribed and edited
Optimize text content creation with transcription services

WordPress plugin to help your social sharing

Revive Old Posts plugin for social sharing, scheduling & SEO boost

More on content creation and publishing

Types of content and content repurposing
Content reuse for productivity boost
Posting as a personal brand or a business brand
How to create a content strategy
If you are doing this for clients and client education and control

Social media automation

Social media automation section introduction
All the benefits of social media automation
Social media automation tools overview
Inside look at how I use SocialOomph
Building your RT team


Bonus lecture