Quora ads 101 – Master the art of advertising on Quora

Looking for a new online source of leads and customers? Have you considered advertising on Quora?

Why advertise on Quora?

Quora is unique in that it offers advertisers the ability to build credibility in the eyes of a prospect during the hella important research phase.

Quora is a public forum that showcases questions and answers posted by an active community. Like Reddit, questions and answers are voted as helpful or not by other users. The more users who upvote a question or an answer will have that post showcased more often.

With Quora pulling 200 million unique monthly visitors, now is a good time to investigate its advertising platform. We’ll look to see how Quora’s ad platform is used, and learn about some of its best practice.

Quora ads is a self-serve platform where advertisers can create ads and target active Quora users. This platform enables advertisers to target specific topics and questions on Quora (contextual targeting), as well as create and target audiences based on pixel data (behavioral targeting). Advertisers can create text or image-based ads.

Unlike other advertising platforms, Quora lets you place ad copy between posts in a relatable way, while targeting potential customers.

You can launch the ads in minutes!