Learn about Optmyzr’s PPC Insights tools and One-Click Optimizations for keywords and ads.

What you will learn

Learn how to use Optmyzr to manage PPC ads

Identify tools to help you analyze PPC account performance

Apply one click optimizations directly to your PPC accounts

Create Audit reports for your PPC accounts

Use Optmyzr tools to get insights and find optimization opportunities

Create alerts to monitor performance

Description

Optmyzr is an award-winning PPC optimization platform for search marketing professionals. Founded in 2013 by a team of former Google executives, Optmyzr gives you the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.

Optmyzr’s 101 course is meant to show you how you can leverage the power of your data and gain the capacity to improve account performance in a few clicks.

In this course, a team of Optmyzr experts will walk you through the different insights tools available on the platform and Optmyzr’s One-Click Optimizations for keywords and ads management.

You’ll learn how Optmyzr can help you monitor your accounts’ performance through its different dashboards and granular alert system, making sure nothing goes unnoticed in your accounts, and how you can get expert-level insights in a single click.


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We’ll show you how you can use Optmyzr’s One-Click Optimization to get rid of irrelevant traffic being driven to your accounts, find underperforming keywords and ads that may be driving up the cost, and recognize opportunities to add new keywords or improve ad copy to increase conversions.

By the end of this course, you should be able to start integrating Optmyzr’s PPC insights tools and One-Click Optimizations into your daily workflow.

Check out other courses in this series to learn more about Optmyzr’s other solution areas.

English
language

Content

Introduction

Welcome from the founders
Types of accounts you can work with
Different ways to optimize with Optmyzr

Housekeeping

Connect PPC accounts
Manage Linked Accounts
Manage Team Members
Review account activity
Manage Optmyzr Labels

Monitoring Accounts

MCC Dashboard
Complete Account Settings
Account Dashboard
Alerts

PPC Insights

PPC Audits
Investigate Changes in Performance
Compare Performance
Monitor and Optimize Quality Score
Analyze Geographic Performance
Analyze Hourly Performance
Analyze Landing Page Performance
Analyze Analytics’ Audiences Performance
Auction Insights Visualizer
Analyze Campaign Experiments Performance

Working with Search Queries

Analyze Search Query Data
Direct Traffic to the Correct Ad Groups
Add New Keywords
Get Negative Keywords Ideas
Find Non-Converting Queries in your Search Campaigns

Working with Keywords

Find Non-Converting Keywords
Find and Pause Irrelevant One Word Keywords
Find and Pause Duplicate Keywords
Integrating Search Queries and Keywords management tools into your workflow

Working with Ads

A/B Testing for ads
Optimize and Analyze Ad Components
Create Responsive Search Ads (RSAs)
Integrating Ad Management Tools into your Workflow

Utility Tools

Exclude IPs in Bulk
Optimization Inbox
Optimization History