In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.
☑ Will learn how to create mobile app user base spending with very little money
☑ Will learn how to create virality in mobile app
☑ Will learn how to optimize app to make search engine friendly
☑ Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
☑ Will learn how to generate huge audience thorugh effective email marketing
☑ Will learn how effectively use push notification for app engagement
Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.
This course organized as
In-App Marketing (Low cost but very effective)
- Build virality into your app
- How virality in the mobile app works?
- Best practices of virality
- More Apps
- Update = $$
- In-App graphical banner Ad (cross-promotional)
Push Notification (Army for better app marketing)
- Why you should care about push notification?
- What is a push notification?
- Push notification best practices
- Analysis of a push message
- Advantage of push notification over SMS
- SMS vs. Email vs. Push Notification
ASO Basics
- Base components of ASO
- Importance of ASO | Why we should learn ASO
- ASO Principles
ASO Keyword Research Process
- The whole ASO Keyword research process in 10 steps
- Utilize long-tail keyword
- A practical example of ASO tools for Keyword Research like Appannie, SensorTower
- Practical case study ASO in Apps & Games
Practical ASO Implementation along with cool tricks in
- App Title
- Keyword Field
- App Description
- App Short Description
- App Icon
- App Screen Shots
- App Localization
- App Preview Video
- Review & Rating
Difference factor regarding ASO in Market Places
- Google Play Store vs. Apple App Store
Email marketing (For better app engagement)
- Why did email marketing need to get more downloads?
- Add an email subscription form to your app
- Create mobile-friendly email content
- Video content in email performs far better result
Paid Marketing
- Before paid marketing, ensure these points
- Get positive reviews from high traffic websites
- Know the type of ads for mobile apps
- Know marketing terms for mobile advertisers
- Know which advertiser suits best for your app/game
Social Network Marketing
- Why Facebook for mobile app marketing
- Facebook ads statistics
- Focus on business goal + reflect
- Facebook Ad analysis for mobile targeted user base
- Analysis of install ads: perfect choice for mobile apps
- Facebook contest: Effective marketing approach for mobile apps
- Why Twitter for mobile marketing
- YouTube marketing
English
Language
Introducation to mobile app marketing course
What you will learn from this course?
Introduction to Course!
In App Marketing, low cost but very effective
How virality in mobile app works ?
Summary: How virality in mobile app works?
Build virality into your app
Summary: Build virality into your app
Virality best practices
Summary: Best practices of virality
More Apps
More Apps Example : Share It
More apps example: Talking Tom
Update = $$
Summary: Update = $$
In app graphical banner ad [Crosss Promotional]
Push Notification – Army for better app marketing
Power of pusn notification
Summary: Power of push notification
What is push notification?
Summary: What is push notification?
Analysis of a push message
Push notification best practices
Summary: Push Notification best practices
Advantage of Push Notification over SMS
SMS vs. Email vs. Push Notification
Introduction to ASO
Introduction to ASO
What is ASO?
Why you need App Store Optimization
Principles of ASO
Summary: ASO Principles
ASO Keyword Research Process
How to determine your app’s ASO is completed?
Keyword Research Process
Use Long Tail Keywords
Example of Long Tail Keywords : Talking Tom 2 App
Using AppAnnie to find competitor app’s keywords
Using SensorTower to find competitor app’s keywords
Using SensorTower – Keyword Ranking
Using SensorTower – Keyword Research
Using SensorTower – Keyword Suggestion
Using SensorTower – Keyword Localization
Case Study of 5 million downloads – Super Bird-Let.Go
Summary : ASO Keyword Research Process
ASO Implementation
ASO: Cheat Sheet (Apple App Store)
ASO: Cheat Sheet (Google Play Store)
ASO in App Title
App Title: Important Points
ASO in Keyword Field
Keywords Field: Important Points
ASO in App Icon
App Icon Design : Important Points
ASO in Short Description
App Short Description: Important Points
ASO in Description Field
App Description: Important Points
ASO In Screenshots
App Screen Shots: Important Point
App Preview Video: Important Points
Important Resources for App ScreenShots
App Rating & Review: Important Points
Tools for analyzing rating & reviews based on language
App Localization: Important Points
ASO: Apple App Store vs. Google Play Store
ASO vs. SEO
Email marketing to get more app downloads
Why email marketing needed to get more app downloads?
Add An Email Subscription Form To Your App
Create mobile friendly email content
Video content in email performs far better result
Video content completion rate in email
Video content is popular marketing strategy
Paid Marketing
Before paid marketing, ensure these points!!
Get positive reviews from high traffic websites
Know type of ads for mobile apps
Know the marketing terms of mobile advertisers
Know which advertiser suits best for your app/game
Social Network Marketing
Why Facebook for Mobile App Marketing
Facebook Ad Statistics
Focus on business goal + Reflect
Facebook Ad analysis for mobile targeted user base
Analysis on Install Ad : perfect choice for mobile apps
Facebook contest: Effective marketing approach for mobile app
Why Twitter for Mobile App Marketing?
Youtube Marketing
Talking Tom Example of YouTube Marketing