• Post category:StudyBullet-2
  • Reading time:13 mins read

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

What you will learn

Will learn how to create mobile app user base spending with very little money

Will learn how to create virality in mobile app

Will learn how to optimize app to make search engine friendly

Will learn how to use Facebook, Twitter, YouTube for App marketing purpose

Will learn how to generate huge audience thorugh effective email marketing

Will learn how effectively use push notification for app engagement

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app
  • How virality in the mobile app works?
  • Best practices of virality
  • More Apps
  • Update = $$
  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?
  • What is a push notification?
  • Push notification best practices 
  • Analysis of a push message 
  • Advantage of push notification over SMS
  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO
  • Importance of ASO | Why we should learn ASO
  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps
  • Utilize long-tail keyword
  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 
  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title
  • Keyword Field
  • App Description 
  • App Short Description 
  • App Icon
  • App Screen Shots
  • App Localization
  • App Preview Video
  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?
  • Add an email subscription form to your app
  • Create mobile-friendly email content 
  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points
  • Get positive reviews from high traffic websites 
  • Know the type of ads for mobile apps
  • Know marketing terms for mobile advertisers
  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing
  • Facebook ads statistics 
  • Focus on business goal + reflect 
  • Facebook Ad analysis for mobile targeted user base 
  • Analysis of install ads: perfect choice for mobile apps
  • Facebook contest: Effective marketing approach for mobile apps 
  • Why Twitter for mobile marketing 
  • YouTube marketing

English

Language

Content

Introducation to mobile app marketing course

What you will learn from this course?

Introduction to Course!

In App Marketing, low cost but very effective

How virality in mobile app works ?

Summary: How virality in mobile app works?

Build virality into your app

Summary: Build virality into your app

Virality best practices

Summary: Best practices of virality

More Apps

More Apps Example : Share It

More apps example: Talking Tom

Update = $$

Summary: Update = $$

In app graphical banner ad [Crosss Promotional]

Push Notification – Army for better app marketing

Power of pusn notification

Summary: Power of push notification

What is push notification?

Summary: What is push notification?

Analysis of a push message

Push notification best practices

Summary: Push Notification best practices

Advantage of Push Notification over SMS

SMS vs. Email vs. Push Notification

Introduction to ASO

Introduction to ASO

What is ASO?

Why you need App Store Optimization

Principles of ASO

Summary: ASO Principles

ASO Keyword Research Process

How to determine your app’s ASO is completed?

Keyword Research Process

Use Long Tail Keywords

Example of Long Tail Keywords : Talking Tom 2 App


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Using AppAnnie to find competitor app’s keywords

Using SensorTower to find competitor app’s keywords

Using SensorTower – Keyword Ranking

Using SensorTower – Keyword Research

Using SensorTower – Keyword Suggestion

Using SensorTower – Keyword Localization

Case Study of 5 million downloads – Super Bird-Let.Go

Summary : ASO Keyword Research Process

ASO Implementation

ASO: Cheat Sheet (Apple App Store)

ASO: Cheat Sheet (Google Play Store)

ASO in App Title

App Title: Important Points

ASO in Keyword Field

Keywords Field: Important Points

ASO in App Icon

App Icon Design : Important Points

ASO in Short Description

App Short Description: Important Points

ASO in Description Field

App Description: Important Points

ASO In Screenshots

App Screen Shots: Important Point

App Preview Video: Important Points

Important Resources for App ScreenShots

App Rating & Review: Important Points

Tools for analyzing rating & reviews based on language

App Localization: Important Points

ASO: Apple App Store vs. Google Play Store

ASO vs. SEO

Email marketing to get more app downloads

Why email marketing needed to get more app downloads?

Add An Email Subscription Form To Your App

Create mobile friendly email content

Video content in email performs far better result

Video content completion rate in email

Video content is popular marketing strategy

Paid Marketing

Before paid marketing, ensure these points!!

Get positive reviews from high traffic websites

Know type of ads for mobile apps

Know the marketing terms of mobile advertisers

Know which advertiser suits best for your app/game

Social Network Marketing

Why Facebook for Mobile App Marketing

Facebook Ad Statistics

Focus on business goal + Reflect

Facebook Ad analysis for mobile targeted user base

Analysis on Install Ad : perfect choice for mobile apps

Facebook contest: Effective marketing approach for mobile app

Why Twitter for Mobile App Marketing?

Youtube Marketing

Talking Tom Example of YouTube Marketing