The 4 layer model to understand your market and create a stellar marketing strategy for B2B and SaaS businesses
☑ Use buyer persona to identify the right customer
☑ Understand company’s standing in the market using SWOT analysis
☑ Uncover competitive insights
☑ Perform an SEO audit
☑ Do an in-depth market research for SaaS and B2B businesses
☑ Create marketing strategy using the data gathered through market research
In this course, we will learn different approaches and tools that you can use to understand your target market. We tailored the course specifically to the nuances of B2B and SaaS marketing.
We will also see how you can apply the insights can in the real world with practical examples. Throughout this course, we understand the application of tools by using examples of successful SaaS businesses. You’ll see how LinkedIn Sales Navigator, Shopify, and Mailchimp stay on top of their game using the tools we discussed in the program.
Module 1:
Understand the different aspects of the market that you need to analyze and how each of them plays an important role in your marketing strategy.
Module 2:
Use the infamous ‘Buyer Personas’ to identify your target market. See how to create a persona for your business with the example research of LinkedIn Sales Navigator.
Module 3:
Discover the ins and out of your business and the market with SWOT analysis. Understand your strengths, weaknesses, threats, and opportunities to create a marketing plan that stands out and highlights your strengths to the prospects. Observe how SWOT analysis comes in handy with the case study of Shopify – the eCommerce giant.
Module 4:
Learn competitor analysis and different aspects that you need to compare. We will also cover the types of competitors that you should be aware of. We perform a competitor analysis for Mailchimp and see how they can use such information to improve their marketing.
Module 5:
Learn how to perform an SEO audit and create an organic marketing plan for your business. We will cover the audit checklists, know-how, and best practices to improve the organic ranking of your business.
English
Language
Introduction
Introduction
Aspects of Market
Which of these is an aspect of market?
Buyer Persona in Action – LinkedIn Sales Navigator
What is a Buyer Persona?
Buyer Persona in Action – Create one for LinkedIn Sales Navigator
Understanding Your Product and Environment
Introduction to SWOT Analysis
SWOT Analysis in Action – Demystifying Shopify’s Success
How well do you understand SWOT?
Competitive Intelligence
What is Competitor Analysis?
Understanding Types of Competitors
Competitor Analysis for Mailchimp – See it in action
SEO Analysis
What is SEO Analysis and Why is it important?
Your Search Engine Optimization Checklist
Making an SEO Strategy