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An introductory course for everyone who wants to explore moving into the Product Management field in 2022

What you will learn

Identify who a Product Manager is and what types of Product Managers exist (including emerging ones).

Understand end-to-end Product Management Process

Learn three strategies to build up your product management expertise to transition to the Product Manager role successfully.

Complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

Description

The demand for Product Management is on the rise today with more and more companies discovering how important this function is and how it accelerates the growth and innovation of a business. Product Managers are in charge of the key ingredient of every successful business – its product. They are directly involved in making core strategic growth-driving decisions. And it’s not surprising that they often go on to found their own startups or join executive teams!

But how exactly do you get there?

By going through the course you will learn 3 strategies on how you can build up your product management expertise to successfully transition to the Product Manager (PM) role. Also, you will complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

We will also cover some fundamentals, including:

1. Who is a Product Manager.


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2. What is an end-to-end product management process.

3. What types of Product Managers exist.

4. What are emerging PM types (AI Product Manager, Growth Product Manager, etc.).

There are no prerequisites for the course. It is perfect for working professionals planning to transition to Product Management as well as graduates looking to start their career.

English
language

Content

Section 1: Introduction

Course Introduction
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What does a PM do, really?

End-to-End Product Management Process

Product Vision & Strategy
Building up strategic product roadmap
Solution design & validation
Product development
Product launch & improvement

Section 3: Product Managers of different types

B2B Product Manager
B2C and Internal Product Manager
Emerging PM type: AI Product Manager
Emerging PM type: Growth Product Manager

Section 4: How to get the right experience

Strategy 1: Internal Transfer
Skills Assessment
Strategy 2: Business incubation program
Strategy 3: Side project

Section 5: Final words & Next steps

Final lecture