• Post category:StudyBullet-5
  • Reading time:9 mins read


What you will learn

How To Build a Sales Funnel for your Subscription Business

Marketing: How to drive traffic to your funnel

How to convert traffic into leads

Sales: How to close the deal and get paying customers

How to retain customers and how to make more money from existing customersBusiness

How to optimise and continuously work with your funnel

The definition of funnels
What is an Ideal Customer Profile?
Where are we in the funnel?
Where are we in the funnel?
Where are we in the funnel?
Why care about post funnel?
Working with funnels part 1
Building the right tech stack

Description

Only course on Udemy about Sales Funnels focusing exclusively on subscription businesses (SAAS, content products etc.)

———

Do you want more traffic, leads, customers and revenue? 

Do you want to build a sales funnel for your subscription business? Or maybe you want to optimise your existing funnel?

In this course I’ll teach you exactly that – step by step. I’ll cover everything you need to know to build and optimise your sales funnel through 10 sections.

After taking this course you will know:

 


Get Instant Notification of New Courses on our Telegram channel.


  • What funnels are and how to work with them

  • How to find your ideal customer profile and why it’s critical to get this step right before sending traffic into your funnel

  • Top of the funnel (TOFU): How to drive traffic to your funnel

  • Middle of the funnel (MOFU) — How to convert traffic into leads

  • Bottom of the funnel (BOFU) — How to close the deal and get paying customers

  • Post funnel: How to retain customers and how to make more money from existing customers

  • Then I’ll teach you how to continuously work with your funnel

  • I’ll even help you put together the right tech stack which supports the needs of your funnel

  • Lastly, I’ll provide you with a few inspirational cases you can use to build your own funnel

I’ll teach you all the most in-demand skills for any marketeer working within one of the following industries:

  • SAAS: Software-as-a-service

  • Communities

  • Insurance-brokers

  • Content subscriptions

  • Streaming services

  • Subscription boxes

  • Basically any subscription business!

The course is for you who consider starting or already owns a subscription business, like a software-as-a-service (SAAS). However, the course covers a lot of valuable insights into sales funnels in general, which you can apply to any business.

If you want to succeed with your business, you need to understand funnels and this course will provide you with the right structure to build a profitable sales funnel.

 

Enjoy the course!

English
language

Content

Introduction

In this section you will learn..
Who this course is made for
Course structure
Best practises
You have now learned

Introduction to funnels

What you will learn
The definition of funnels
Why funnels are important
Different types of funnels
Example of funnels
How to work with funnels
High and low friction funnels
Summary: What you have learned

Ideal customer profiles

What you will learn
What is an Ideal Customer Profile?
Why an Ideal Customer Profile is important
Examples of Ideal Customer Profiles
Funnels and Ideal Customer Profile alignment
Messages across the funnel
What you have learned
Exercise: Define your Ideal Customer Profile

Top of the funnel

What you will learn
Where are we in the funnel?
The 19 traction channels
Product/channel fit
Cross Funnel Channels
Push and pull channels
Metrics that matter for the top funnel
What you have learned
Exercise: Define your top funnel channels

Middle of the funnel

What you will learn
Where are we in the funnel?
Lead magnets part 1
Lead magnets part 2
Trip wire products
Examples of lead magnets
Metrics that matter for the mid funnel
What you have learned
Exercise

Bottom of the funnel

What you will learn
Where are we in the funnel?
Sales Strategy
Self-service sales
Metrics that matter for the bottom funnel
What you have learned

Post funnel

What you will learn
Why care about post funnel?
Virality, up and cross selling
Metrics that matter for post-funnel
What you have learned

Optimisation

What you will learn
Working with funnels part 1
Working with funnels part 2
Working with funnels part 3
A/B testing: Implementing your change
Metrics and monitoring
What you have learned

Tech stack

What you will learn
Building the right tech stack
What you have learned

Cases

Cases