How growth marketing works in the real world.
What you will learn
How does a real company need its marketing automated?
Who are the stakeholders involved in launching such programs?
How do you manage the resources required to achieve success?
What are the best ways to setup your programs for maximum impact?
Description
Learn how to create media, ads, documents, and the programs to tie them all together.
After 10 years of growth marketing, I’ve helped everyone from startups to Fortune 1000 companies automate their growth marketing; not just their software, but the workflows that allow them to get more done for less.
In the modern organization, there is a constant demand for sales and marketing collateral; the sales sheets, pitch decks, case studies, websites, videos, and blog posts that get and close prospective buyers.
In this 2 hour course, you’ll learn the answers to key questions such as:
How does a real company need it’s marketing automated?
Who are the stakeholders involved in launching such a program?
How do you manage the resources required to achieve success?
And what are the main ways to setup your programs for maximum impact?
These are the key answers you’ll find in this quick course that covers the wide range of key issues growth marketing personnel need to address to touch revenue in the modern organization.
Growth marketing is uniquely different days as there are new growth channels every year. This course is based mostly on supporting sales goals.
That’s why I created this course: so that anyone who wants to become a world-class growth marketer can do so quickly.
Content
Introduction
The Perfect Customer Journey
Choosing The Right Marketing Technology
Department Architecture
Certification
Offers