Basics of Google Tag Manager to get started with your first step towards GTM expertise

What you will learn

Learn the basics of Google Tag Manager in 2022

Learn how Google Tag Manager is connected to the website and Google Analytics

Understand the steps to create a basic tags and triggers

Learn how GTM is used for tag management of third party software

Description

In this course, you will learn:

1. What is Google Tag Manager and why it is important to learn the subject

2. How GTMΒ works with Google Analytics and live websites

3. How to configure events, tags, and triggers using GTM, we will see 2 use cases.

4. How GTMΒ is structured and what steps you can take to learn more, after this course.

Reviews from my Google Analytics courses on Udemy:
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An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, and the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
–Oren


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Really an amazing course… super-detailed!! This is the place to start … he takes from absolutely 0 to 100.

–Toshiba

This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

–Mujaheed Abdul Wahab

Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.

— JJ Kennedy

He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
— Arun

English
language

Content

Google Tag Manager Quick Learn

Google Tag Manager Overview
Setup GTM with Google Analytics and Website
Tags, Triggers, and Variables
Implement a GA4 Event using GTM
Tag Manager Preview Mode for Testing
Application of Variables in GTM
Using Debug View with GTM
Custom Definitions
Using GTM for Generic Tag Management
Overview of Other Triggers, Tags, and Variables in GTM
Overview of the Data Layer
Admin Settings in GTM
Summary and Way Forward