• Post category:StudyBullet-7
  • Reading time:8 mins read


Entrepreneurship Fundamentals & Business Strategy To Create Your Business Using A Proven 10 Stage Process

What you will learn

Understand your motivations, values, risks & resources

Understand how to choose the right idea

Understand what you’re assuming to be true & how to prioritise

Confirm whose problem or need you are solving

Identify who your customers will be

Consider alternative ways to solve the problem

Develop a business case

Understand the value of an MVP

Be able to reach your target audience

Know how to gain momentum

Description

Want to launch an idea โ€“ but not sure where to start?

Our Online Startup School follows 10 crucial steps to help you avoid the common startup pitfalls and accelerates you to being your own boss.

This is a learning by doing experience that will teach you how to build a startup. This is your entrepreneurial apprenticeship. Itโ€™s not about building a rocket ship overnight, itโ€™s about developing a powerful new toolkit, network and mindset to help you identify and execute exciting opportunities over the next few years as you transition into entrepreneurship.

This complete course includes:

– 23 instructional videos

– 12 downloadable PDF documents & templates

– 6 projects and exercises to complete


Get Instant Notification of New Courses on our Telegram channel.


– an easy to use financial template

– a curated selection of further external reading and viewing

Lets launch your idea into the world.

AS FEATURED IN: Fastย Company, Time, The New York Times, WIRED, Forbes &ย Financial Times

Life is too short to do work that doesn’t matter to you.

Since 2010, we’ve helped thousands of people Escape into starting businesses through our Escape School in London. We’ve gathered knowledge from our 250,000+ Escape community members around the world to learn what works. We’ve dissected tried-and-tested lessons from entrepreneurs, psychologists, philosophers, adventurers, investors and other successful Escapees to distill a set of principles that work.

We’ve distilled our best Startup lessons into this easy to follow online course.

English
language

Content

Introduction

VIDEO: Welcome to Escape the City
VIDEO: Want to launch an idea โ€“ but unsure where to start?
INFOGRAPHIC: Launching your idea
EXTRA READING (10 mins): Paul Graham on why to start a startup

STEP ONE: FOUNDATIONS – Am I clear on my motivations, values, risks & resources?

VIDEO: Am I setting the right foundations?
VIDEO: 4 questions to uncover your values
EXERCISE: How to unearth your values
EXERCISE: How to assess your startup idea against your values
VIDEO: Map your good idea criteria

STEP TWO: IDEAS – How do I choose the โ€˜rightโ€™ idea?

VIDEO: What if you don’t have an idea?
VIDEO: What if you have ‘too many ideas’?

STEP THREE: ASSUMPTIONS – Do I know what I’m assuming to be true & how to priori

VIDEO: Get clear on all the assumptions you’re making
VIDEO: Rank your assumptions in order of risk
VIDEO: Design simple tests for your riskiest assumptions
PROJECT: Map Your Assumptions

STEP FOUR: CUSTOMERS – Do I know whose problem or need am I solving?

VIDEO: Who are you helping?
VIDEO: How to define the problem and a pick a test niche

STEP FIVE: NICHE – Do I know who my first customers/users will be?

VIDEO: What do your customers ACTUALLY want?
VIDEO: Golden Rules for Customer Development: Good & Bad Questions
BONUS WATCH – How to learn from your customers when everyone is lying to you

STEP SIX: BUSINESS MODELS – Have I considered other ways to solve this problem?

VIDEO: Have I considered other ways to solve this problem?
VIDEO: Generate solutions & different business models

STEP SEVEN: SANITY CHECK – Do I have a business case?

VIDEO: Does my basic financial forecast make sense?
BONUS: Free Financial Model Templates

STEP EIGHT: FIRST VERSION – Is my first version embarrassing?

VIDEO: How to create a Minimum Viable Product (MVP)
PROJECT: MVP Plan & Tools
READ: The Ultimate Guide to MVPs

STEP NINE: AWARENESS – Do I know how to reach my target audience?

VIDEO: Does my niche buy and recommend my product?
TOOLS: Branding tools

STEP TEN: TRACTION – Do I know how to get momentum?

VIDEO: 6 simple marketing hacks to help you get going
READ: Fast and cheap marketing tests you should consider running
PROJECT: Test Your Traction Channels

Conclusions, Material & More Support

VIDEO: Recap of the 10 steps to startup
CONTENT: Branding Basics
PROJECT: Brand ID Canvas
CONTENT: Mindset + Resilience
WATCH: The Power of Vulnerability

Bonus Lecture

VIDEO: Get more momentum…join us at the Escape School