• Post category:StudyBullet-8
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Cold Email Marketing, Email Writing & Business Development in 2022 | Copywriting, B2B Lead Generation & Email Marketing

What you will learn

Cold Emails

Cold Email

Cold Emailing

Lead Generation

Email Marketing

Description

Master high-performing cold email writing and cold email marketing!

I’m going to teach you…

  • How I secured a meeting with the CEO and executive team of a $30 million business off just one single automated cold email marketing template
  • How achieve open rates over 50% and boost your clicks and responses from cold email marketing
  • How to change people’s minds using key email copywriting words
  • The six big tips for writing effective, persuasive cold emails
  • The BEST copywriting frameworks for cold emails
  • My personal B2B copywriting framework
  • Various ways to get your hands on a great cold email list
  • Techniques for automating email sequences and testing results
  • Email marketing for sales and business development

This course is for people working in sales, business development, marketing, and entrepreneurship.

I’ve done email marketing for over 12 years using various techniques and technologies, seeing what works and what doesn’t. I worked for companies ranging from tiny, bootstrapped startups all the way up to the Fortune 100. I taught college level marketing and published numerous marketing books. I also have an MBA in marketing from Northwestern University.


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Cold emails, three-two-one strategy, business development and sales emails, cold emails to generate sales meetings, incentives to improve email performance, email marketing, cold email, cold email marketing and cold emails for B2B lead generation marketing, high-performing cold email case studies and examples, improving performance of your cold emails, email persuasion and how to change minds, B2B copywriting

“One of the single best cold email marketing courses out there!”

English
language

Content

Writing Cold Emails (with Examples)

Tip #1
Tip 1
Tip #2
Tip #3
Tip #4
Tip #5
Tip 5
Tip #6
Tip #6 Explained
PAS formula
Levels of Awareness
Case Study
Measuring Success
Measuring Success

Your List

Your List A
Your List B
Your List C
Your List D
Your List E
Your List F
Getting Emails from LinkedIn Sales Navigator

Deliverability

New Email + Warming It Up
Deliverability Checklist

Start the Bottom of the Funnel?

3-2-1 Strategy Salesforce
3-2-1 Strategy HubSpot
3-2-1 Strategy Mailchimp

Offers

Promote Your Offer, Not Your Product
Hard Offer 1
Hard Offer 2

B2B Coypwriting

SPF Formula
Psychology – Reactance
Psychology – Endowment
Psychology – Distance
Psychology – Uncertainty
Psychology – Corroborating Evidence
Funnel 1
Funnel 2
SPF Workbook
Copywriting Mistakes 1
Copywriting Mistakes 2
Tips
Persuasion