Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales.

What you will learn

Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time.

The fundamentals of They Ask, You Answer

Description

Get a deeper understanding of how buyers and the buying process have changed, how trust is the foundation of all businesses and the power that content can have in the sales process through a proven digital sales and marketing strategy.

Marcus Sheridan, Author of They Ask, You Answer, will teach you the fundamentals of our proven digital sales and marketing framework that has helped thousands of companies achieve remarkable success.

By the end, you’ll have a complete understanding of how buyers and the buying process have changed, and how trust is the foundation of all business.

Beyond that, we’ll examine the power content can have in sales, understand the fundamentals of the perfect inbound website, and finally, how to get started, making sure you can avoid what sometimes causes this initiative to fail.

This course is a great fit for anyone associated with an organization’s growth. Whether you’re in sales, marketing, leadership, customer service, or even product development, this course is a perfect fit for you. And to be quite frank, if there’s one course your entire organization should watch, this is the one.

You will learn:

  • Everything you need to improve your buying process
  • How to build trust with your buyer before they talk to sales
  • Where to leverage content to power your sales process
  • How content impacts both sales and marketing
  • What a perfect inbound website looks like
  • How to NOT fail at They Ask, You Answer

English

Language

Content

Section 1: A Very Different Way of Looking at Business, Marketing, and Trust

Course Overview

1. A Very Different Way of Looking at Business, Marketing, and Trust

The Origin of ‘They Ask, You Answer’

The Buyers Zero Moment of Truth

We’re Different

A Revolutionary Marketing Strategy: Answer Customers’ Questions

Developing Your First 100+ Blog Article Topics

The ‘CarMax Effect’ and How to Have a Healthy Relationship with Fear

Assignment

Section 2: 5 Blog Topics Guaranteed to Generate More Traffic, Leads, and Sales

Introduction

The 5 Questions That Buyers Obsess Over

The Big 5: Cost and Price

The Big 5: Problems


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The Big 5:Versus and Comparison

The Big 5: Reviews and Best in Class

Who Should Influence What We Say Online?

Assignment

Section 3: The Impact of They Ask, You Answer on Sales Teams

Introduction

7 Benefits of Sales Teams Embracing They Ask, You Answer

The Magic Number 30

Content Never Sleeps

Assignment

Section 4: How Do I Implement They Ask, You Answer?

Introduction

Insourcing

Buy-in from Top to Bottom

The Content Manager

Using the Right Tools

Assignment

Section 5: The Perfect Inbound Website

Introduction

Real-Time Conversations

Self-Selection Tools

Bonus Lecture

Bonus Lecture