Learn to create blog and website content that is at the same time:
- SEO friendly
- Grabs attention of readers with good sales copywriting
- Contains interesting writing
- Upsells your products or services
DIFFERENCE BETWEEN SALES COPYWRITING AND BLOG CONTENT WRITING
There is a separate field called Sales Copywriting. It deals with attracting buyers or making people click on your headlines. This is a marketing field and it’s an important one for getting more traffic. We cover this in the course.
But your marketing can’t be all sales copywriting. When people click on your blog posts, those posts must contain actual interesting writing. We cover that in the course as well.
This way, you get the best of both worlds because it’s not enough to just get traffic. You must provide a lot of value to your website visitors so they like your content, trust you, subscribe to what you are offering, and eventually buy from you.
ADDING SEO CONTENT WRITING TO YOUR BLOGGING
For many blogs, the biggest source of traffic is from SEO (Search Engine Optimization) when people search for something related to the blog. So it’s not just enough to write content, we must also research SEO keywords and do SEO content writing to bring traffic via search. We will cover that in the course as well.
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WHAT YOU WILL BE ABLE TO DO AFTER YOU COMPLETE THE COURSE
You will be able to write solid blog posts, each of which is optimized for SEO while grabbing and holding the reader’s interest. Each post will also be a part of your bigger content strategy, which you will also learn to create in this course.
HOW TO START A WORDPRESS BLOG – JUST CONTENT WRITING – NOT WEBSITE BUILDING
This course does not teach technical website development and WordPress development. The assumption is that you would already have a website and a blog set up by yourself or a freelancer. This course only focuses on content creation and content writing when you start a blog.
MAKE MONEY BLOGGING
After you attract readers, get to come back regularly, and engage with your content, I’ll show you how to make money blogging. You can make money blogging by publishing ads, selling product, selling services, and more.
Invest in your future. Enroll today.
Introduction and welcome
Mostly blog, but also YouTube, podcast, or anywhere you regularly post content
Content plan
Content plan and strategy
SEO keyword mapping and tracking your full list of SEO keywords
Introduction to SEO keyword research & starting to do keyword research
Long-tail vs. short-tail and profitable keywords for best SEO results
Writing a blog post
Making your topic interesting – it fascinates you and you have expertise in it
Adding unique voice to your writing by conveying moods and feelings
Good/bad is meaningless – how to have your own writing voice
Importance of quality scrutiny, editing and re-doing
Interesting copywriting – combining SEO and making your title look amazing
On-page SEO section introduction
Change in Google use of meta tags
How to set up the Yoast plugin for SEO
How to set up title/description metas for regular blog post SEO
Writing enticing meta tags to increase Google SEO SERP clickthrough
Meta tag writing exercise
Meta tag writing exercise – answer
Meta tag writing exercise two
Meta tag writing exercise two – answer
SEO for the blog post
Cornerstone content to help you rank higher in SEO
The skyscraper method for SEO content
Google EAT and YMYL – quality content according to Google
Correct use of H1 and H2 tags
Change in Google use of meta tags
Title tooltip tag
Image ALT tag for SEO
No-follow vs. follow links
No-follow update and the new UGC and Sponsored attributes
How to interlink your website’s pages for SEO boost
Advanced on-page interlinking strategy to boost your SEO
Linking out for SEO
Checking for broken links
How long should each blog post or page be?
Rank higher and boost sales through lowering your bounce rate
Making money from your content
Ads, affiliates, and selling products, and services
Where on the page to upsell
Giving proper citations and credit
Free site to get extra free images and infographics
How to create your infographic so you can make more attractive posts
Where to get nice free images to make your content more attractive
Adding a citation to your photos or text to give credit to others
Different types of shows and things to considers
Introduction to building your own show
Advanced content repurposing with strategies that work today & in the future
Goals for your show
Monetization for your show
Deciding on a solo show or a show with guests
Topic coverage: Evergreen vs. current topics
Example of a site that is newsy and evergreen
What you can outsource for a show
Daily, monthly or weekly show
Live show
Introducing live shows for maximum engagement and sales
Tips for a successful live show
Writing skills and grammar (optional)
Section introduction
English grammar and punctuation exercise – answers
Introducing basic building blocks of English grammar
Sentence clauses and sentence fragments
Conjunctions
Fixing run-on sentences and dealing with complex grammar issues
Example of fixing run-on sentences with simple and clear sentences
Four types of sentence structures
10 comma rules that will immediately make you a better writer
Example of fixing many mistakes per sentence in a sales text
Example 2 of fixing many mistakes per sentence in a sales text
Semicolon rules
Colon rules
Question marks
Use of quotes – otherwise known as quotation marks
Hyphen rules
Another rule for using the hyphen
Common terms with hyphen to memorize
Common word choice errors: Its vs. it’s, Fewer vs. less, than vs. then & more
Use of lets vs. let’s
Who vs. Whom
Commonly misspelled words that spellcheck won’t pick up – don’t trust spellcheck
Common word-choice error exercise
Common word-choice error exercise answer
10 weak words to take out of your writing and example of email to boss
More weak words and phrases
Example of my own writing from years ago and how it can be improved
Example of using fewer words to communicate the same thing
Content writing as a freelancing service
Freelancing on Fiverr section introduction
How many gigs to create and how leveling up works on Fiverr
How to apply to become a seller on Fiverr
The goal for how your Fiverr freelancing profile should appear
Introduction to Fiverr SEO
Fiverr keyword checklist
How to quickly get a gig to rank well in Fiverr
Ranking fluctuations
Targeting long-tail keywords
Copywriting for title which can help you make your Fiverr gigs more attractive
Copywriting for your Fiverr freelancing gig description
Example of writing a gig description
Making people buy your gig-extras
Consumables, next-gig up-sell strategy or gig-carousel
Example of a freelancer who makes thousands of dollars per client that I hire
Fiverr vs. UpWork (why I prefer freelancing on Fiverr)
Building an SEO agency from your SEO freelancing business
SEO agency section introduction
Overview of marketing strategies so you can fit each into your marketing
Your positioning and differentiation
How to choose a domain name
How to set up your website professionally and on your own
Agency website conversion checklist
CHECKLIST to build credibility and branding outside of your website
Basic agency keywords
D7LeadFinder lead generation tool introduction
D7LeadFinder results
Using FindThatLead browser extension for LinkedIn using Chrome to get emails
LinkedIn connection message template to immediately compel and interest people
LinkedIn welcome message template
Conclusion
todo
Thank you for taking the course
