• Post category:Udemy (Dec. 2021)
  • Reading time:5 mins read




Google Ads PPC Advertising Masterclass: Create profitable Pay Per Click Advertising Campaigns using Google Ads

What you will learn

 

You’ll the main difference between SEM and SEO and where PPC stands

 

You’ll learn about the Pros and Cons of Pay Per Click Advertising and PPC Management

 

You’ll learn how to improve your AD RANK and Ad QUALITY SCORE to increase the ROI from your PPC CAmpaigns

 

You’ll learn about the 3 different types of PPC Ads: Search Ads, Display Ads and Video Ads

 

You’ll learn about what the key PPC metrics are and how you can positively affect them

 

You’ll learn how to drastically improve your CONVERSION rates by optimizing your Landing pages

Description

Pay per click (PPC) is the king of digital marketing.

It helps you reach the right people at the time when they’re searching for a business like yours. PPC provides cost effective ways to grow your business with measureable results.

As more people set out to learn PPC, especially Google Ads Pay Per Click, they discover just how powerful it can be.

When you know what you’re doing.

 


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PPC advertising, or pay-per-click marketing, is an online advertising model that has been designed to drive traffic to websites. Every time a user clicks on a PPC ad, the advertiser will get charged, hence the term pay-per-click.

Advertisers pay a set fee every time internet users click on a PPC ad. Essentially, advertisers pay for site visits instead of attracting clicks through organic traffic. This cost-per-click (CPC) can rise or fall depending on various factors in your campaign.

A PPC campaign is a well-defined advertising strategy that sets out to achieve a specific goal, known as a conversion. The most common conversion goals include generating more leads and getting customers to make a purchase.

Advertisers must select keywords – user search queries – and create ads with these keywords to ensure their ads perform well in search engine results pages. Your ad can show on the search network when someone searches for terms that are similar to your products and services.

You can set up a PPC campaign on advertising platforms, using these dedicated systems to create, publish, and promote your ads to a specific target audience. The main platforms for PPC marketing are Google and Bing, but Google Ads is definetely the platform to choose.

As the front door to the online world, Google is the dominant force in paid advertising, owning almost 80% of the market share. You can use the Google Display or Search Network to post your PPC ads, which will reach more people on Google compared to any other platform.

 

English
language

Content

Introduction

Introduction to PPC Advertising
SEM vs SEO
What is PPC Management?
Pros and Cons of PPC
Ad Score and Ad Rank Overview
PPC Ad Quality Score Explained
Types of PPC Ads
PPC Campaign, Ad Group and Ad explained
PPC Metrics
Example
Landing page Optimization Tips
PPC Management Objectives