Grow your business today
What you will learn
Identify your core product/service that you can offer the world around you and be financially renumerated
Examine your offering’s pricing position and optimise it in order to compete in a specific market
Identify where you can sell your product/service
Conduct qualitative and quantitative market research that will improve your ability to find the right product-market fit
Strategise your traditional and digital marketing campaigns which will in turn increase demand for your beneficial offering
Make use of effective online websites and tools to grow your audience and customer base
Description
In this special business course, we’ll dive into the world of marketing and sales. There’s more to it than online adverts. It’s about growing and nurturing human relationships and with a bit of magic.
What you will learn in this online course:
- What makes a great product/service ?
- How to position your offering’s price so that it can compete effectively.
- How to identify where to sell your key offering.
- How to promote it through traditional marketing channels.
- How to promote it through digital marketing channels.
- We’ll learn from past traditional marketing approaches and look towards the future by implementing newer digital strategies and designing marketing funnels that will see your endeavours grow!
- Which data metrics you should pay attention to when marketing online.
- Which useful sites to use online as you conduct your online marketing campaigns.
Who is this course for?
- Freelancers looking to expand their client base reach
- Organisations looking to grow and expand their world impact
Why take this course?
- You will will improve your business’ reach, generate more sales leads and increasing the financial prosperity of your pursuits
- This course is packed with great information and animations that explains marketing concepts concisely and clearly
- Marketing is at the centre of all successful businesses and fundamental to any individual or organisation looking to expand their contributing output
English
language
Content
Introduction
Introduction
What is marketing?
2. What is marketing?
Product
Price
Place
Promotion
Defining the market
Market Research
Market Segmentation
Marketing Approaches
Marketing Approaches
Traditional Marketing
Digital Marketing
Making Sales
Lead Generation and Sales Funnels
Campaign Strategy
Wrapping it up
Useful websites and tools
Conclusion