How to Use YouTube, Facebook and Podcasts to Build Stronger Relationships with Your Clients and Attract Better Prospects
β±οΈ Length: 2.4 total hours
β 4.47/5 rating
π₯ 16,685 students
π July 2017 update
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Course Overview
- This program empowers natural health practitioners to build a robust online presence, fostering stronger client relationships using YouTube, Facebook, and podcasts.
- Move beyond traditional marketing by cultivating genuine connections and establishing yourself as a trusted authority in your specialized health niche.
- Discover strategic methods to craft compelling content that attracts new prospects and deepens loyalty among existing clientele.
- The curriculum guides you through a holistic digital marketing approach, integrating diverse platforms for effective communication of your unique health philosophy.
- Master leveraging YouTube’s visual power, Facebook’s community features, and the intimate reach of podcasts to grow your practice sustainably.
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Requirements / Prerequisites
- Fundamental Natural Health Knowledge: Assumes practitioners possess established expertise in their specific health discipline.
- Basic Computer/Internet Literacy: Essential for navigating digital platforms and engaging with online content creation.
- Commitment to Online Growth: A desire to expand your practice’s reach and impact through modern digital marketing.
- Openness to Content Creation: Willingness to create video and audio content, prioritizing authenticity over perfection.
- Access to Basic Recording Gear: A smartphone with good camera/mic or simple webcam/headset will suffice.
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Skills Covered / Tools Used
- Strategic Content Planning: Develop a streamlined content calendar for natural health topics across various digital channels.
- Audience-Focused Topic Generation: Pinpoint evergreen and trending health subjects directly addressing client needs.
- YouTube Channel Optimization: Enhance your YouTube profile (banners, descriptions, playlists) to attract and retain viewers.
- Effective Call-to-Action Design: Craft persuasive calls-to-action for engagement, bookings, or mailing list sign-ups.
- Cross-Platform Content Distribution: Seamlessly syndicate videos and audios across YouTube, Facebook, and podcasts.
- Facebook Community Building: Strategies for fostering active and supportive communities on Facebook pages/groups.
- Podcast Submission Basics: Understand how to submit audio content to major podcast directories (Apple, Spotify).
- Basic Video/Audio Refinement: Tips for refining raw footage and audio for a professional, authentic online presentation.
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Benefits / Outcomes
- Establish Online Authority: Position yourself as a trusted expert in your natural health niche, attracting qualified clients.
- Cultivate Deeper Client Relationships: Foster loyalty by consistently delivering valuable, educational, and inspiring content.
- Expand Your Global Reach: Connect with individuals seeking natural health solutions beyond local boundaries.
- Streamline Marketing Workflow: Implement efficient content creation and repurposing, maximizing impact.
- Boost Client Referrals: Empower satisfied clients to become advocates for your practice, driving organic growth.
- Enhance Professional Credibility: Elevate your online presence across multiple platforms, building a robust digital portfolio.
- Attract Quality Leads: Generate leads from individuals genuinely interested in natural health, leading to higher conversions.
- Develop Sustainable Practice Growth: Create a scalable content system for continuous audience nurturing and client acquisition.
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PROS
- Niche-Specific Focus: Strategies directly applicable to natural health practitioners’ unique marketing challenges.
- Relationship-Centric: Emphasizes building trust and connection, not just lead generation.
- Multi-Platform Strategy: Comprehensive plan for YouTube, Facebook, and podcasts for maximum visibility.
- Actionable Implementation: Practical steps for immediate application, regardless of technical skill.
- Efficient Content Usage: Teaches smart repurposing techniques, extending content reach and value.
- High User Satisfaction: Strong 4.47/5 rating and large student base confirm proven value.
- Time-Efficient: Concise 2.4-hour duration delivers high-impact knowledge for busy professionals.
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CONS
- Potential for Outdated Content: The ‘July 2017 update’ may mean some platform-specific details or algorithms are no longer current.
Learning Tracks: English,Marketing,Content Marketing
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