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TOP RATED - Public Relations - Publicist PR Masterclass
#1 Learn how to do PR, gain coverage and publicity in the press and be a publicist

What you will learn

PUBLIC RELATIONS and how to be a Publicist…

Gaining publicity in national newspapers and magazines – The Times, Telegraph, New York Times, VOGUE, Harpers Bazaar and more!

The Importance of good branding and imagery to make or break a news story

How a publicist gets key messages right for brand and services

How to increase profits of a company by consistently keeping them in the press

How to write a press release

Brainstorming stories for a brand

Over 20 ideas for story-telling, adding layers and dimensions to press stories

Planning a PR calendar and activity

How to deal with celebrities

Over 25+ real-life press release examples

Building a journalist target list

Dealing with journalists and pitching stories

Gifting journalists

PR hacks & tips such as embargoed and ‘Sunday for Monday’ stories

How to collect and keep track of press cuttings

Asking PR agencies the right questions

PR during covid and post covid

You receive a black book of contacts to do your own PR

Description

LEARN TO BE A PR STAR AND BE A PUBLICIST…learn everything you need to know about PR and becoming a publicist with our masterclass…

Learn everything you need to know to gain press in major national newspapers, magazines and online publications…

Have you always wanted to learn about the exciting world of PR and becoming a publicist?

Are you a brand or founder of a service?  Do you want to create a PR buzz?  Would you like to see you’re brand or service gain publicity and press coverage in national newspapers and magazines?  Do you want to avoid paying huge PR retainer fees?  Would you like to build more trust in your brand, increase consumer confidence and sales?  Do you want you and your company to be famous and seen in print?  Are you a student thinking about a career as a publicist?

Nia PR School is a 150+ page document and 20 video segments teaching you everything you need to be a PR STAR PUBLICIST.

  • Learn how to write press releases, build relationships with journalists and story-tell
  • Receive tonnes of real-life case-studies of PR campaigns
  • Each segment of the Nia PR School comes with a corresponding video

BE A PR STAR – LEARN EVERYTHING YOU NEED TO KNOW ABOUT PR FOR A BRAND AND BECOMING A PUBLICIST…

IMPORTANT STEPS OF THE COURSE…


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  • You will learn EVERYTHING YOU NEED TO KNOW ABOUT PR AND BECOMING A PUBLICIST…
  • You will receive a PR tool-kit and PR trade secrets to get a brand/service printed in magazines, newspapers and blogs
  • Teaches PR essentials such as drafting a press release, providing examples and templates
  • Gives you insider knowledge on how to gain journalist contacts
  • Learn methods of approaching journalists and tips to establish and nurture long-term relationships
  • Plan a long-term media campaign for your company
  • Learn PR stunts and success stories that have been tried and tested
  • Discover secret PR tips used by the most successful PR agencies
  • Create a PR vision for your company – where do you want to be seen and heard?
  • Brainstorm key messages, sexy and juicy stories that will catch a journalist’s attention
  • Pinpoint key imagery to catch a journalist’s attention
  • Good PR ultimately leads to sales, increased profitability and revenue for a company

PR is a MUST HAVE for brands to be credible and build confidence

  • Do you want to create a PR buzz?
  • Would you like to become a Publicist?
  • Are you a smaller company or start up with a small PR budget until you GROW?
  • ​Would you like to build more trust in a brand/service, increase consumer confidence and sales?
  • ​Do you want you and the brand to be famous and seen in print?
  • Reputation is the biggest company asset.  PR is a powerful tool to maintain positive public image, build trust and credibility and increase sales revenue.
  • Untangle the mystical world of PR by signing up to Nia PR School… publicity coaching

WHO WILL BENEFIT FROM NIA PR SCHOOL?

PR has a reputation for being a mystical “dark art,” but it’s not rocket science and is easy to do once you know how to.  You might love to learn more about PR if you are any of the following.

  • An entrepreneur, CEO or brand owner who would like to learn more about PR and do the role in-house rather than employing a PR or agency. PR firms typically charge high prices , by learning to do PR in-house you can keep ongoing business costs lower.
  • Are you an entrepreneur, CEO or brand owner who wants to employ an agency but would like to be knowledgeable in PR to ask a PR agency the right questions and make sure you are getting a bang for your buck?
  • Are you a start-up company, you’ve most likely invested money into creating an awesome product. Many brands forget to think about ongoing costs like PR. You receive knowledge to do PR and save money
  • Are you a business with a PR recruit who you would like to train up in PR? Fast track their learning with the PR School
  • Students who are considering an exciting and successful career as a Publicist or someone who loves to learn new things
  • A Publicist who wants to take inspiration from another Publicist

REQUIREMENTS

  • You will be hungry to learn everything about PR
  • You will have a passion to watch our videos and read through our 150+ page document to learn everything about PR

Be a PR STAR AND LEARN HOW TO BE A PUBLICIST…

We hope you enjoy the course and remember to give us feedback and leave a review at the end!

English
language

Content

Welcome Introduction

Nia PR Work-sheet – over 150+ pages to learn PR with real-life PR case studies

Why is PR so Important

Why is PR important
Case Studies – overview of brands mentioned during the course

Importance of imagery, branding and key messages

Imagery – important of good imagery
Founder imagery
Key brand messages

STEP 1: WRITING A PRESS RELEASE

How to write a press release
Building a story: layers and dimensions
Story-telling ideas 1
Story-telling ideas 2
Organising a PR calendar
Promoting the Founder

STEP 2: CREATING & BUILDING A TARGET LIST

Building a journalist target list

STEP 3: Pitching stories to journalists

Pitching a press release to journalists
Gifting

TIPS AND TRICKS FOR STORIES

PR Hacks & Tips
Collecting press coverage

BONUS SECTION

Asking PR agencies the right questions
PR during covid