Learn how to launch effective TikTok Ads; TikTok Marketing from a former PlayStation Brand Manager; Kellogg MBA
β±οΈ Length: 3.6 total hours
β 4.79/5 rating
π₯ 22,329 students
π October 2025 update
Add-On Information:
Get Instant Notification of New Courses on our Telegram channel.
Noteβ Make sure your ππππ¦π² cart has only this course you're going to enroll it now, Remove all other courses from the ππππ¦π² cart before Enrolling!
- Course Overview
- This comprehensive program serves as a strategic bridge between high-level Fortune 100 brand management and the tactical execution required for TikTokβs high-velocity advertising landscape.
- Led by a former PlayStation Brand Manager and Kellogg MBA, the curriculum focuses on applying sophisticated marketing frameworks to the world of short-form vertical video.
- You will move beyond basic video uploads to understand the underlying mechanics of the TikTok auction system and how it fundamentally differs from traditional platforms like Meta or Google.
- The course provides a structured deep dive into the TikTok Ads Manager, emphasizing a data-driven approach to creative testing, audience discovery, and budget allocation.
- By blending corporate discipline with creative agility, the instruction ensures that every dollar spent is optimized for maximum impact and brand safety.
- Whether you are an entrepreneur or a corporate marketing lead, this course provides a professional-grade roadmap for navigating the cultural and technical nuances of the platform in 2025.
- The content is designed to demystify the TikTok algorithm, showing you how to work with it rather than against it to achieve organic-style reach through paid efforts.
- Requirements / Prerequisites
- To successfully complete this course, participants should have a basic understanding of the digital landscape, though no prior experience with TikTok advertising is necessary.
- You will need a desktop or laptop computer to navigate the TikTok Ads Manager interface effectively, as the mobile version is limited for professional campaign management.
- An active TikTok account is required to familiarize yourself with the organic user experience, which is crucial for creating ads that feel native to the platform.
- Access to a modern smartphone is essential for capturing raw video footage, even if you plan to use professional third-party editing tools later.
- While not mandatory, having a small advertising budget (approximately $20β$50) is highly recommended so you can apply the technical lessons in real-time.
- A growth mindset and a willingness to move away from overly polished, “commercial-style” video aesthetics in favor of authentic, high-energy content are essential for success.
- Skills Covered / Tools Used
- TikTok Pixel Integration: Mastering the setup of tracking codes to ensure precise conversion measurement and retargeting capabilities across external websites.
- Advanced Audience Architecture: Learning how to build Custom Audiences and Lookalike Audiences (LAL) based on complex behavioral data and engagement history.
- Creative Strategy & Hooks: Utilizing the TikTok Creative Center to identify trending sounds and visual tropes to build “scroll-stopping” advertisements.
- Campaign Budget Optimization (CBO): Understanding the technical nuances of letting the algorithm distribute funds across top-performing ad sets for maximum scaling efficiency.
- Spark Ads Execution: Learning the specific methodology for boosting organic content to maintain authenticity while driving massive commercial traffic.
- Bidding Tactics: Navigating the Lowest Cost and Bid Cap strategies to remain competitive in the ad auction without overspending.
- Analytical Reporting: Developing the skill to interpret “View-Through” and “Click-Through” conversions to accurately calculate Return on Ad Spend (ROAS).
- Video Editing Tools: Practical exposure to tools like CapCut and the native TikTok Video Editor for creating fast-paced, high-engagement assets.
- Benefits / Outcomes
- Gain the strategic confidence to launch and manage profitable campaigns that resonate specifically with Gen Z and Millennial demographics.
- Earn a marketable professional credential backed by the prestige of a Fortune 100 mentor, setting your digital marketing career apart from self-taught peers.
- Ability to significantly reduce Customer Acquisition Costs (CAC) by leveraging TikTokβs relatively lower CPMs compared to legacy social media networks.
- Walk away with a reusable creative blueprint that can be applied to any industry niche, ensuring your content always captures attention within the first three seconds.
- Understand how to align TikTok efforts with broader business KPIs, ensuring your social media activity translates into measurable revenue growth rather than just vanity metrics.
- Transition from a passive consumer of content to a master of the attention economy, capable of driving massive traffic to any product or service offer.
- Develop a professional edge by mastering the specific “TikTok-first” mindset that separates high-performing modern brands from those that fail to adapt.
- PROS
- Elite Instruction: Benefit from the rare combination of academic rigor (Kellogg MBA) and real-world Fortune 100 execution from a former PlayStation executive.
- Time Efficiency: The course is exceptionally concise, stripping away theoretical fluff to deliver maximum practical value in under four hours.
- Proven Success: Join a community of over 22,000 students who have validated the course through high ratings and successful campaign launches.
- CONS
- Platform Volatility: Due to TikTokβs frequent interface updates, certain dashboard buttons or specific menu locations may vary slightly from the recorded video lessons, requiring minor student adaptability.
Learning Tracks: English,Marketing,Social Media Marketing
Found It Free? Share It Fast!