Learn how to launch effective TikTok Ads; TikTok Marketing from a former PlayStation Brand Manager; Kellogg MBA
β±οΈ Length: 3.6 total hours
β 4.74/5 rating
π₯ 21,427 students
π October 2025 update
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- Course Overview
- Unlock the power of TikTok’s dynamic advertising platform, transforming your marketing strategies from a seasoned executive perspective.
- Gain a strategic roadmap to navigate the nuances of TikTok advertising, moving beyond superficial trends to build sustainable campaigns.
- Leverage a Fortune 100 MBA-honed approach to analyze market opportunities, target audiences precisely, and optimize ad spend for maximum ROI.
- Understand the unique cultural landscape of TikTok and how to craft authentic, engaging content that resonates with diverse user segments.
- Develop a comprehensive understanding of the TikTok ad ecosystem, from campaign objectives and bidding strategies to creative best practices and performance tracking.
- This course is designed to equip you with the knowledge and practical skills to confidently launch, manage, and scale successful TikTok advertising campaigns.
- Benefit from actionable insights derived from real-world experience at a major global brand, demystifying complex advertising concepts.
- Learn to think like a brand manager, considering the long-term impact and strategic integration of TikTok advertising within your overall marketing mix.
- Requirements / Prerequisites
- A foundational understanding of digital marketing principles is beneficial but not strictly required.
- Access to a computer or device capable of internet browsing and engaging with online course materials.
- A willingness to experiment and adapt, as the TikTok platform is constantly evolving.
- An open mind to explore creative content formats and unconventional marketing approaches.
- No prior TikTok advertising experience is necessary; the course starts from fundamental principles.
- Familiarity with basic business concepts related to marketing and brand building will enhance learning.
- Skills Covered / Tools Used
- Strategic campaign planning and objective setting tailored for TikTok.
- Audience segmentation and persona development for precise targeting on TikTok.
- Creative ad development principles specifically for short-form video.
- Understanding TikTok’s ad formats and their optimal use cases (e.g., In-Feed Ads, TopView, Branded Hashtag Challenges).
- Budget allocation and bid management techniques for TikTok advertising.
- Key performance indicator (KPI) identification and tracking for campaign success.
- A/B testing methodologies for ad creatives and targeting parameters.
- Utilizing TikTok Ads Manager for campaign setup and optimization.
- Interpreting analytics dashboards to derive actionable insights.
- Understanding TikTok’s ad policies and compliance requirements.
- Content repurposing strategies for different TikTok ad placements.
- Brand safety considerations within the TikTok advertising environment.
- Competitive analysis on the TikTok platform.
- Leveraging user-generated content (UGC) in advertising strategies.
- Measuring the impact of TikTok ads on brand awareness and conversion goals.
- Benefits / Outcomes
- You will be empowered to create and execute high-performing TikTok ad campaigns that drive measurable results.
- Gain the confidence to allocate marketing budgets effectively towards TikTok advertising, justifying your investment.
- Develop a nuanced understanding of what makes content “go viral” on TikTok, and how to ethically leverage this for brand promotion.
- Be able to identify and capitalize on emerging trends on TikTok to maintain a competitive edge.
- Acquire the ability to translate business objectives into concrete TikTok advertising strategies.
- Enhance your overall digital marketing skillset with specialized expertise in a rapidly growing social media platform.
- Learn to analyze and interpret complex ad performance data to make informed optimization decisions.
- Become a more strategic and results-oriented marketer, applicable across various advertising channels.
- Potentially reduce marketing costs by focusing on the most effective TikTok ad strategies.
- Build a strong foundation for managing future advertising initiatives on emerging social media platforms.
- Develop a portfolio of effective TikTok ad campaign concepts and execution plans.
- Gain a competitive advantage in the job market by showcasing expertise in a sought-after advertising niche.
- PROS
- Expert Instruction: Learn from a former Fortune 100 brand manager with an MBA, offering a unique blend of practical experience and strategic business acumen.
- Actionable Strategies: Focuses on practical, implementable tactics rather than just theory.
- Platform Expertise: Deep dive into the specifics of TikTok advertising, a platform with immense growth potential.
- MBA-Level Insights: Application of business school principles to real-world marketing challenges.
- High Student Engagement: Proven track record with a large student base and excellent rating indicates content quality and effectiveness.
- CONS
- Platform Specificity: While highly valuable for TikTok, the advanced strategic frameworks might require further adaptation for other, less dynamic platforms.
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Learning Tracks: English,Marketing,Social Media Marketing
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