Learn to Implement and Manage Tags, Triggers, Variables, and Advanced Tracking Techniques to Optimize Your Website!
What you will learn
Setup Google Tag Manager In Different CMS And e-Commerce Platforms (WordPress, Shopify, Squarespace, …)
Deploy Facebook, Google Ads Remarketing, LinkedIn And Other Third-Party Tracking Pixels With Google Tag Manager.
Send Values To Custom Dimensions And Events In Google Analytics 4.
Import And Export Tags From One Google Tag Manager Account To Another.
Achieve Google Analytics 4 Event Tracking With Parameters.
Learn How To Use Data Layer To Track Certain Actions.
Learn How To Deploy Various Tags And Track Them In Google Analytics 4 (GA4).
Track Conversions, Auto Events, File Downloads, Link Clicks, button Clicksβ¦
Learn About Scroll Triggers, Time Triggers, Custom Variables And More…
Install A Wide Array Of Marketing Tools Without The Need For A Developer.
Add-On Information:
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- Unlock the power of data-driven marketing by mastering Google Tag Manager (GTM), the essential tool for website analytics and marketing tag deployment.
- Demystify tag management, transforming your understanding from basic implementation to advanced strategic application, enabling you to gain granular insights into user behavior.
- Elevate your website’s performance by learning to precisely track user interactions, from simple clicks to complex conversion paths, directly impacting your ROI.
- Gain the confidence to seamlessly integrate and manage a wide spectrum of marketing and analytics tools, eliminating the reliance on developer resources for every tracking need.
- Develop a robust framework for collecting accurate and actionable data, allowing for more informed decision-making across all your digital marketing initiatives.
- Understand the crucial role of the data layer as the bridge between your website’s actions and your analytics platforms, ensuring the capture of vital user context.
- Become proficient in setting up and optimizing various tag types, from remarketing pixels to conversion tracking, enhancing campaign effectiveness.
- Learn to leverage GTM for advanced audience segmentation, enabling highly targeted marketing campaigns based on specific user behaviors and engagement levels.
- Master the art of custom event creation in Google Analytics 4, allowing for bespoke tracking that aligns perfectly with your unique business goals.
- Acquire the skills to troubleshoot and debug tag implementation issues efficiently, ensuring the integrity of your data.
- Explore the potential of GTM for A/B testing and experimentation, providing the data needed to iterate and improve user experience.
- Discover how to structure your GTM container for scalability and maintainability, preparing your tracking setup for future growth and changes.
- Become adept at utilizing GTM’s powerful built-in variables and creating custom ones to capture nuanced data points.
- Learn to implement advanced triggers that go beyond simple page views, capturing complex user journey interactions.
- PROS:
- Provides a comprehensive learning path, covering all essential aspects of GTM from foundational concepts to sophisticated applications.
- Equips learners with practical, in-demand skills applicable across diverse web development and marketing roles.
- Enables independent management of marketing technology stacks, saving time and resources.
- CONS:
- Requires active engagement and practice with a live website or a staging environment to fully grasp the concepts.
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