Essential Sales Skills, Sales Strategies, Sales Techniques & Hacks. Close Any Sale Without Sounding Like A Salesman!
What you will learn
Why people buy and how to get people to buy from us
How to charge a higher premium
Time management for sales people
How to increase average order size
The guaranteed way to get people to buy from us
Why people don’t buy, and how to counteract the objection
How to be a great presenter and how wow your audience
Description
Why learn sales?
Whether you’re selling a product or service, pitching an idea, or even selling yourself—we’re all in sales now.
No matter what your job description is, there’s a good chance that at some point you will have to use your sales skills. Traditionally, ‘sales’ has been thought of as a dirty word, but there is no reason why the process should be immoral or slimy. The course will teach you how to close a sale without sounding like a salesman.
But can it really be taught?
Many people have a fixed mindset when it comes to their own abilities in sales. They often believe that other people are good at it, but that they themselves don’t have the natural gift that is necessary to excel. However, this could not be further from the truth. Just like any other skill, it can be studied and mastered. This course is based on both decades of scientific research and decades of personal experience.
What will I learn?
This course has been designed to be jam packed with actionable, proven techniques that are tried and tested to help you improve your sales. We will cover topics such as:
- How to get people to choose what you want them to choose.
- How to discount less and charge more money
- How to charge a higher premium
- How to overcome objections in the sales process
- How to improve your efficiency in selling and your overall time management
BONUS SECTION!
Every good salesman should know how to deliver killer presentations, so as a FREE BONUS, there is an extra section dedicated to giving you fail-safe tips and techniques to give presentations that wow your audience.
Who is Philip Hesketh?
Philip Hesketh is a motivational speaker specialising in persuasion and influence. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.
Philip’s whole career history is steeped in Business Development. From Procter & Gamble and Tyne Tees Television, to his own advertising agency; his track record of getting new clients is, to use a client’s expression, ‘World Class’.
He has learned what clients want and what they don’t. He has learned what works and what doesn’t. In building a business from zero to £48m he made many, many mistakes. And he claims to have learned more from the mistakes than from the many successful pitches to blue chip companies. His in-house programmes usually form a trilogy over three half days with the focus very much on how to develop relationships and become more persuasive and influential through understanding the whole psychology of why we do what we do.
Some of Phil’s glowing endorsements :
- “Actor, philosopher, seller, brain shaker, stand-up performer. Your capacity to capture the audience and play with it is unique.” Richard Re ~ Business Leader, WELLA
- “Outstanding! What an absolute joy to listen to your inspirational, entertaining and enlightening presentation.” Rosemary Conley, Rosemary Conley Diet and Fitness
- “I was learning and laughing out loud at the same time. The man’s a star” Kevin Skym ~ Head of Commercial Banking, HSBC
Content
- Course Overview
- This intensive program transforms your sales approach, moving beyond outdated, pushy tactics to embrace a modern, value-driven methodology.
- Uncover the psychological underpinnings of purchasing decisions and learn to ethically guide clients toward genuinely beneficial solutions.
- Whether you’re an aspiring entrepreneur, a service professional, or an experienced sales executive, this course provides a comprehensive roadmap to consistent success.
- Focus on building trust and creating sustained client loyalty, cultivating an authentic sales persona that resonates powerfully in any market.
- Requirements / Prerequisites
- No prior sales experience is required: Suitable for both beginners and seasoned professionals.
- An open mind and willingness to engage: Commitment to internalize and apply strategies is key.
- Basic familiarity with your product/service: Beneficial for applying course concepts.
- Access to a computer and stable internet connection: For optimal learning.
- A genuine desire to communicate effectively and build strong professional relationships: Accelerates learning and application.
- Skills Covered / Tools Used
- Mastery of Consultative Selling: Learn to ask the right questions, uncover client needs, and position your offering as the ideal solution.
- Advanced Rapport Building: Techniques for establishing immediate trust and connection, making every interaction natural and productive.
- Strategic Storytelling for Influence: Craft compelling narratives that resonate emotionally and logically, guiding prospects to value your proposals.
- Value Articulation Frameworks: Develop precise language to communicate unique benefits and ROI, justifying premium pricing.
- Proactive Problem Solving: Anticipate and address potential client concerns before they escalate into objections.
- Ethical Persuasion Principles: Utilize psychological levers to facilitate informed decisions that benefit all parties.
- Performance Tracking & Goal Setting: Methods for monitoring progress, setting ambitious targets, and optimizing your sales pipeline.
- Benefits / Outcomes
- Transform into a Highly Confident Closer: Approach any sales scenario with poise, conviction, and a clear strategy.
- Cultivate a Robust Network of Loyal Clients: Build lasting relationships that generate referrals and repeat business effortlessly.
- Achieve Greater Financial Rewards: Command higher prices and consistently exceed sales targets, boosting your earning potential.
- Enhanced Communication Across All Aspects of Life: Principles extend far beyond sales, improving personal and professional interactions.
- Reduce Sales Stress and Burnout: Implement efficient systems and adopt a proactive mindset for a more enjoyable and sustainable sales process.
- PROS
- Practical and Actionable Content: Instantly applicable strategies for immediate implementation.
- Focus on Ethical Sales: Promotes genuine value creation over aggressive tactics.
- Comprehensive Curriculum: Covers a broad spectrum of essential sales competencies.
- Boosts Confidence: Equips learners with tools to navigate any sales situation effectively.
- Applicable Beyond Sales: Teaches universal communication and influence skills.
- CONS
- Requires Consistent Practice: Mastery and significant results depend heavily on the learner’s dedication to ongoing application and refinement of the techniques taught.