• Post category:StudyBullet-9
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The purpose of the course is to acquaint the learners with the practical world of retailing

What you will learn

Learn about the retail product lifecycle and how to manage this

This course will teach you all the techniques to understand and manage the Retail Product Lifecycle.

This Retail Management Course will teach you all the essentials you need to provide satisfaction to your customers.

you will learn about supply chain management which means supervision of the movement of goods and services from point of origin to point of consumption

Description

The course is so designed to cover relevant topics related to retail management in a step-by-step manner. By the conclusion of the course, the learners will become well versed in the practicalities of the retail management world. The course will impart knowledge to the learners about genesis, history, development, structure, dynamics, importance, and effect of retail management as a subject matter.

The purpose of the course is to acquaint the learners with the practical world of retailing. Retail management is currently one of the rapidly emerging careers in the industry with the retail market being one of the most important parts of the economy. Through this course, learners will be able to learn from top to down, everything about retail management.

An introductory session will be there which will deal with the basics of retail management, strategic retail management, situational ethos analysis, the technique of customer targeting and intelligence acquisition, selection of store location, retail business management, merchandise management and pricing thereof, dealings in customer communication and retail strategy to be followed.


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Retail Management is a united part of Supply chain management, making shopping a pleasant experience to the customers making sure that they leave the store with a smile. Previously retail only meant sale from the stores, or door to door or hand delivery, but now the trend has changed giving a boom to the retail industry. Nowadays, retail is done in a wide scope via online means, where the retail industries are establishing the network marketing by online shopping, using websites and other technology, allowing e payments, and courier services.

For a comprehensive end-user satisfaction, Retail Management is an art that requires employing various tools of logistics management, giving relief to the consumer to shop without any struggle.

English
language

Content

Introduction

Course Introduction

Getting Started

Definition
History
History Continue
More on History
Retail Marketing Mix

Strategic Retail Management

Complements
Strategic Retail Management Complements
Intro to Strategic Retail Management
Intro to Strategic Retail Management Continue
SRM Precipitating
Nurturing Relationships
Nurturing Relationships Continue
SRM Strategic Planning
SRM Strategic Planning Continue

Situational Ethos Analysis

Situational Ethos Analysis Complements
SEA Retail Entities-Ownership Based
SEA Retail Entities-Store Based
SEA Retail Entities-Store Based Continue
SEA Online and Non-Store
SEA Online and Non-Store Continue

Customer Targeting and Intelligence Acquisition

Customer Targeting and Intelligence Acquisition Complements
CTIA Classification
CTIA Inference of Customer Matrix
CTIA Intelligence Acquisition
CTIA Inference

Store Location Selection

Store Location Selection Complements
SLS Retail Catchment Area Analysis
SLS Retail Catchment Area Analysis Continue
SLS Site Selection
SLS Site Selection Continue

Retail Business Management

Retail Business Management Complements
RBM-ORG
RBM-Intellectual Capital Management
RBM Operations Management Financial Focus
RBM Operations Management Financial Focus Continue
RBM Operations Management Operational Focus
RBM Operations Management Operational Focus Continue

Merchandise Management and Pricing Ethos

Merchandise Management and Pricing Ethos Complements
MMPE Scripting Merchandize Plans
MMPE Scripting Merchandize Plans Continue
MMPE Executing Merchandize Plans Part 1
MMPE Executing Merchandize Plans Part 2
MMPE Financial Merchandise Management
MMPE Financial Merchandise Management Continue
MMPE Retail Pricing Matrix
MMPE Retail Pricing Matrix Continue

Customer Communication

Customer Communication Complements
Generating and Embedding Retail Image
Generating and Embedding Retail Image Continue
CC Promotional Strategy Mix
CC Promotional Strategy Mix Continue

Retail Strategy

Retail Strategy Complements
RS Integration
RS Management and Control