Analyze your current reputation, build your companyβs reputation management strategy from scratch and implement it
What you will learn
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Definition and key features of brand reputation
Reasons to manage brand reputation
Reputation management methods: ORM and SERM
Main components of reputation management
Brand monitoring to analyze your current reputation
Manual and automatic monitoring tools
Brand Mentions as an automatic monitoring tool
Competitor analysis
Analysis of monitoring results and building reputation management strategy
Strategy implementation and brand management optimization
Ways to increase brand and customer loyalty
Work with reviews and negativity
English
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