Digital at sales, cross-sale, loyalty increase and costs, risks decrease. Practical cases and profitability assessment
What you will learn
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Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
Examples of areas of digitization: increasing of sales. cross-sales, clients loyalty (NPS, CSI), decreasing of operational cost and risks
Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation
Digitalisation at Consumer Lending, Mortgage and Retail
Project Management and Digital Leadership Skills
Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM
English
language