Startup Marketing | App Marketing | SaaS Marketing | Product Management | Growth Hacking | IT Startup | Tech Startups
β±οΈ Length: 3.5 total hours
β 4.44/5 rating
π₯ 16,362 students
π September 2025 update
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- Course Overview
- Embark on an immersive journey into the core principles and practical applications of Product-Led Growth (PLG), a revolutionary approach championed by leading Silicon Valley innovators.
- Leverage the distilled wisdom of Dekker, a seasoned veteran whose firsthand experience in building and scaling successful tech products in the heart of Silicon Valley provides unparalleled insights.
- Understand how to transform your product from a mere offering into the primary engine for customer acquisition, retention, and expansion.
- Discover strategies to align product development, marketing, and sales efforts around a singular, customer-centric growth model.
- Gain a comprehensive understanding of the PLG lifecycle, from initial user onboarding to fostering advocacy and driving recurring revenue.
- Explore how PLG can be effectively implemented across various business models, including SaaS, mobile apps, and B2B software.
- This course is designed for ambitious individuals seeking to harness the power of their product to achieve sustainable and accelerated growth.
- Benefit from a curated curriculum that balances theoretical foundations with actionable tactics, ensuring you can immediately apply what you learn.
- The September 2025 update signifies that the content is current and relevant to today’s dynamic tech landscape.
- Unlocking Product-Led Growth: The Silicon Valley Edge
- Delve into the foundational philosophy of PLG: users discovering and adopting value before committing to purchase.
- Learn how to design product experiences that inherently drive virality and organic growth, minimizing reliance on traditional, expensive marketing channels.
- Explore the concept of the “aha!” moment and how to engineer your product to guide users to it swiftly and effectively.
- Understand the critical role of freemium and free trial models as strategic PLG acquisition tools, not just lead generation tactics.
- Analyze case studies of prominent Silicon Valley companies that have masterfully executed PLG strategies to achieve explosive growth.
- Decipher the nuances of product-led sales motions and how they complement a product-led acquisition strategy.
- Investigate the importance of data-driven decision-making in optimizing PLG funnels and identifying key growth levers.
- Discover how to foster a culture of growth within your organization, where every team member understands their contribution to product-led success.
- Requirements / Prerequisites
- A fundamental understanding of product development concepts and the software development lifecycle.
- Familiarity with basic marketing principles and terminology.
- An eagerness to learn and apply innovative growth strategies.
- Access to a device capable of streaming video content.
- While prior experience in SaaS or app development is beneficial, it is not strictly required for foundational understanding.
- An open mind and a willingness to challenge traditional growth paradigms.
- Skills Covered / Tools Used
- Product Strategy Development: Crafting product roadmaps aligned with PLG objectives.
- User Experience (UX) Design for Growth: Optimizing onboarding and engagement flows.
- Growth Experimentation: Designing and running A/B tests for feature adoption and conversion.
- Data Analysis for PLG: Interpreting user behavior analytics to identify bottlenecks and opportunities.
- Customer Segmentation for PLG: Tailoring product experiences to different user personas.
- Viral Loop Design: Engineering product features that encourage sharing and referrals.
- Monetization Strategies within PLG: Effectively converting free users to paying customers.
- Cross-functional Team Alignment: Fostering collaboration between Product, Marketing, and Sales.
- Key PLG Metrics Tracking: Understanding and monitoring vital growth indicators (e.g., activation rate, retention rate, viral coefficient).
- While specific tools are not the primary focus, the course will equip you to leverage common analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and product management software.
- Benefits / Outcomes
- Accelerated Customer Acquisition: Harness your product to attract users more efficiently and cost-effectively.
- Enhanced Customer Retention: Build products that users love and stick with, leading to lower churn rates.
- Increased Customer Lifetime Value (CLTV): Drive organic upsells and cross-sells through product engagement.
- Reduced Marketing and Sales Overhead: Shift focus from expensive outbound efforts to product-driven inbound growth.
- Competitive Advantage: Implement a growth strategy that is difficult for competitors to replicate.
- Greater Product-Market Fit Validation: Use user behavior to continuously refine your product offering.
- Empowered Product Teams: Equip your product development teams with a growth mindset and actionable insights.
- Scalable Growth Model: Establish a sustainable growth engine that can adapt to market changes.
- Become a Product-Led Growth Leader: Position yourself as an expert in one of the most impactful growth methodologies in the tech industry.
- PROS
- Direct Silicon Valley Insights: Learn from a veteran who has lived and breathed product-led growth in its most fertile ground.
- Actionable Frameworks: The course provides practical, implementable strategies rather than just theoretical concepts.
- High Student Engagement & Rating: With over 16,000 students and a 4.44/5 rating, the course is proven to be valuable and well-received.
- Up-to-Date Content: The September 2025 update ensures relevance in a fast-evolving tech landscape.
- Broad Applicability: Concepts can be applied to various tech startups and established companies.
- CONS
- Time Commitment: While relatively short at 3.5 hours, mastering PLG requires ongoing application and experimentation beyond the course material.
Learning Tracks: English,Marketing,Product Marketing
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