Startup Marketing | App Marketing | SaaS Marketing | Product Management | Growth Hacking | IT Startup | Tech Startups
Why take this course?
๐ Product-Led Growth Mastery with Silicon Valley’s Dekker Fraser ๐
Course Title: Startup Marketing | App Marketing | SaaS Marketing | Product Management | Growth Hacking | IT & Tech Startups
Unlock the Secrets of Viral Growth!
Dive into the world of product-led growth with a master class from Dekker Fraser, an esteemed Silicon Valley veteran with over 11 years of marketing expertise. In this comprehensive online course, you’ll learn how to harness the power of product-led growth to make your startup or product a market sensation and generate significant revenue.
Your Instructor:
Dekker Fraser, MBA
- Series A-D startups ๐ค
- Bootstrapped startups ๐
- Google accelerator startup โจ
- Google venture-backed SaaS ๐ก
- Sony PlayStation ๐ฎ
- And more!
Course Highlights:
- Actionable Content: Engage with a blend of case studies, actionable advice, and real-life examples from Dekker’s extensive career.
- Gamification Tips: Learn how to gamify your user experience to increase engagement and retention.
- Tactical Marketing Strategies: From writing onboarding emails to applying marketing psychology, get a toolkit of tactics to drive growth.
- Real-World Applications: Gain insights from successful ads and campaigns that have made an impact.
- Expert Advice: Leverage Dekker’s Silicon Valley-caliber growth hacking expertise.
What You’ll Learn:
๐ Email Marketing: Craft emails that effectively onboard new users and integrate into their daily lives.
๐ Viral Growth: Generate word-of-mouth that can catapult your product to viral status.
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Conversion Optimization: Discover how to optimize conversion metrics to ensure the best results.
๐ง Marketing Funnel Fixes: Identify and fix any leaks in your marketing funnel, converting more prospects into customers.
๐ Sales-to-Product-Led Shift: Understand how to transition from a sales-led growth model to a product-led one.
๐ง Habit Formation: Build habits that keep users coming back for more.
๐ก Persuasive Techniques: Learn the psychological triggers that persuade people to try, buy, and remain loyal customers.
โซ๏ธ Top-of-Funnel Marketing: Widen your funnel and attract a broader audience.
๐ฅ Revenue Growth: Accelerate the rate at which your app or product generates revenue.
๐
Best Practices in Product-Led Growth: Apply the very best strategies to ensure your business thrives.
Who is this for?
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Marketers looking to refine their growth strategies.
โ
Entrepreneurs and general managers eager to scale their startups.
โ
Product managers aiming to enhance product adoption.
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Anyone interested in applying product-led growth principles to their business, whether B2B or B2C.
Topics Covered:
- SaaS Marketing ๐ป
- Software & App Marketing ๐ฑ
- Growth Marketing for Products ๐
- Mobile App Marketing Secrets ๐
- Tech Startups and Product Growth Strategies ๐
- B2B & B2C Marketing Techniques ๐ค
- Plus much more!
Ready to Skyrocket Your User Base?
Enroll now and join a community of marketers, entrepreneurs, and product managers who are all striving to master product-led growth. Let’s transform your product into one that users can’t resist talking about and sharing with others. ๐
Don’t miss out on the opportunity to learn from a Silicon Valley insider and take your marketing to the next level! ๐
Enroll in “Product Led Growth with Silicon Valley Veteran Dekker Fraser” today and start your journey towards marketing mastery!
- Uncover the secret sauce behind Silicon Valley’s most successful product-led companies, directly from a seasoned veteran who’s lived it.
- Go beyond surface-level tactics to understand the deep-seated principles that drive sustainable user adoption and revenue growth.
- Master the art of creating products that sell themselves by embedding growth mechanisms directly into the user experience.
- Learn to identify and leverage the critical inflection points where product usage naturally transitions into paying customers.
- Develop a strategic mindset for building a self-sustaining growth engine that doesn’t rely solely on traditional sales and marketing.
- Understand how to instrument your product for data-driven decision-making and continuous optimization.
- Discover how to foster a product-centric culture within your organization, aligning teams around user value and growth.
- Gain insights into the psychological drivers that encourage users to explore, engage, and ultimately become advocates.
- Learn to strategize for virality, turning your users into your most effective growth channel.
- Understand the nuances of onboarding that reduce friction and accelerate time-to-value.
- Explore how to monetize effectively within a product-led framework without alienating users.
- Decipher the metrics that truly matter in a PLG environment and how to track them.
- Acquire practical frameworks for experimentation and iteration to constantly refine your product’s growth trajectory.
- Learn to build a product that anticipates and meets user needs before they even articulate them.
- Understand the importance of community building as a cornerstone of long-term PLG success.
- Gain insights into adapting PLG strategies for different stages of a startup’s lifecycle.
- PROS:
- Direct access to battle-tested Silicon Valley wisdom from a practitioner.
- Focus on building a sustainable, organic growth model rather than relying on expensive acquisition channels.
- Emphasis on user-centricity that translates to a better product and happier customers.
- CONS:
- May require a foundational understanding of startup operations and product development to fully leverage.