Complete guide applicable to Pricing policy and strategies for Marketing and Sales with Case Studies and Examples
What you will learn
You will learn the key factors of Pricing policy and strategies. Introduction to Pricing its Meaning and role of pricing.
Learn Objectives of Pricing that includes Revenue Generation, Market Ruler, Survival, Profit Maximization and Attraction and Retention of Customers.
You will be able to learn about Factors Effecting Price under that Customerβs Perception of Value, Competitors, Government Law and Regulations, Economy
Learn Product Costs, Market Demand, Branding and Positioning and Distribution Channels all are included. Selecting Pricing Policy
Learn about Pricing Policy and its different ways Assess business needs, Evaluate product, Research competition and Set price.
We will also get to know about Pricing Strategy and its different types Penetration Pricing, Skimming Pricing, Competition Pricing, Economy Pricing
Learn Bundle Pricing, Psychological Pricing, Premium Pricing, One price policy, Discounting Pricing, Discriminatory Pricing, Promotional Pricing and Product
Learn about Customerβ s Willingness to pay and its Factors that influence customer willingness to pay.
Learn The factors include such as Product quality, Customer preferences, Reference prices, Context and situation, Brand image and Customer relationship
Description
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