We teach product managers how to master mobile apps, regardless of their skill level.
What you will learn
Understand how to deliver a successful mobile app product.
Apply the North Star framework to convince stakeholders with ease.
Use the Opportunity Tree to discover new features for your mobile app.
Apply the Shape Up framework to prioritize effectively.
Description
The course is designed for anyone interested in or currently working in mobile app product management. This includes new entrants in the field, experienced product managers, and team members in related roles such as UX/UI designers, developers, and marketers.
Course reviews
- “Highly recommended for any PM looking to excel in the mobile space.”
- “Great combination of practical insights and examples”
- “As a new PM, this course gave me confidence”
- “A valuable course for PMs that want to expand their skillset.”
Course topics
- Planning and using the North Star Metric
- Discovery processes and Opportunity Trees
- User research methods tailored for mobile apps
- The Shape Up framework for project prioritization
- Effective techniques for mapping out discoveries and user research
- Strategies for choosing the best user research methods
Couse benefits
- Align your organization behind a common goal
- Discover new opportunities for your mobile app
- Learn how to prioritize and ship features
- Effectively deploy features to your mobile app
- Establish an actionable reporting structure
There are no prerequisites. The course is designed to be accessible to individuals with varying levels of experience and background in product management and related fields. It doesn’t matter if you’re a seasoned product manager or a complete newbie, you are going to walk away with proven frameworks for managing a mobile app product.
Content