How to talk to a reporter and get the exact messages and quotes you want in the final story
What you will learn
Master newspaper interviews
Control Online news interviews
Understand the fundamentals of media interviews
Create Media Messages
Understand the process of answering questions in media interviews
Learn how to make messages quotable
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Unlock Your Media Potential
Transform your ability to engage with journalists across print and online platforms, ensuring your key messages resonate and are captured effectively in published stories.
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Strategic Messaging for Impact
Discover techniques to craft clear, concise, and memorable soundbites that reporters will eagerly include, amplifying your organization’s voice and agenda.
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Navigating the Interview Landscape
Gain a comprehensive understanding of the reporter’s workflow and expectations, allowing you to anticipate questions and steer conversations purposefully.
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Cultivating Quotable Content
Learn the art of phrasing your thoughts and answers in a way that naturally lends itself to powerful, impactful quotes, making your contribution stand out.
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Proactive Interview Engagement
Move beyond reactive question answering to a proactive approach where you actively contribute valuable insights and information that journalists seek.
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Building Reporter Relationships
Develop the skills to establish rapport and trust with journalists, fostering a collaborative environment that leads to more accurate and favorable coverage.
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Deconstructing Interview Dynamics
Understand the unspoken rules and psychological aspects of media interviews, empowering you to maintain composure and control under pressure.
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Crafting Definitive Statements
Master the ability to articulate complex ideas into simple, powerful statements that are easily digestible and highly quotable for print and online audiences.
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Maximizing Your Media Opportunities
Ensure every media interaction is an opportunity to communicate your core messages with precision and impact, turning interviews into strategic communication wins.
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Online Interview Nuances
Specialize in the unique challenges and opportunities presented by online news outlets, ensuring your message is optimized for digital consumption.
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Print Interview Precision
Hone your ability to deliver clear, concise, and impactful statements specifically tailored for the gravitas and permanence of print media.
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Post-Interview Reflection
Learn how to critically assess your interview performance to continuously refine your approach for future media engagements.
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PRO: Enhanced Public Image
Consistently project a professional, knowledgeable, and articulate image through impactful media contributions.
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PRO: Increased Media Reach
By providing quotable content, your messages are more likely to be published, expanding your reach and influence.
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PRO: Message Control
Gain significant control over how your organization’s narrative is presented to the public.
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CON: Requires Active Participation
The effectiveness of this course is directly tied to the willingness of participants to actively practice and apply the learned techniques.