How mapping customer journey helps enhance experience | key touch points in journey | learn from experts
What you will learn
Customer journey map
Guest Experience
Hotel management
Hotel operations management
how to delight customers
Why take this course?
π« Course Title: Master Customer Journey Map – Enhance Your Guest Experience
π Course Headline: How Mapping Customer Journey Helps Enhance Experience | Key Touch Points in Journey | Learn from Experts
π Understanding Customer Journey Mapping
The journey of a customer is intricate and multifaceted. It’s not just about the transaction; it’s about the entire experience they have with your brand, from their first interaction to the last. In today’s market, where competition is fierce and customers have higher expectations than ever before, understanding this journey is pivotal for success.
- π Discovery Stage (Pre-Sale/Pre-Booking): This is where the magic begins! We’ll cover how to make a lasting first impression through strategic marketing, engaging social media presence, and an inviting online platform.
- βοΈ Booking or Inquiry Stage: Here, we focus on streamlining the process of booking or inquiring. A seamless experience at this stage can significantly influence whether a customer decides to proceed with their purchase or booking.
- π¨ Service Delivery Stage (Arrival and In-House Experience): The nitty-gritty of your guest’s stay is where the rubber meets the road. We’ll discuss how to ensure that every aspect of the service delivery not only meets but exceeds expectations, creating a memorable and positive experience.
- π³ Check-Out and Billing Stage: First impressions are important, but so is the last! We’ll explore ways to make check-out as smooth and pleasant as the arrival, maintaining the positive momentum from their stay.
- β€οΈ Post-Sale Experience (Post-Departure): The journey doesn’t end when your guests leave. We’ll delve into strategies for engaging with customers after they’ve gone, collecting valuable feedback, and fostering a community around your brand.
π Key Takeaways:
- Understand the importance of customer experience in retaining customers and driving profitability.
- Master the art of creating an effective customer journey map for your industry.
- Learn from real-world examples and case studies presented by Mr. Sanjeev Nayar.
- Identify key touchpoints in the customer journey where you can enhance experiences.
- Implement strategies to improve each stage of the customer journey.
- Utilize tools and techniques to gather and apply customer feedback effectively.