Mini-Logo Design Course teaching Brand Designers how to create Powerful & Iconic Mascot logos for Brands
What you will learn
How to create mascot-based logos that add personality and engagement to a brand.
The fundamentals of character design and expressive illustrations.
How to translate brand identity into a visually compelling mascot.
Techniques for ensuring versatility in various brand applications.
Why take this course?
Some of the most beloved brands are represented by mascotsβthink Michelin Man, KFCβs Colonel, or Tony the Tiger.
Mascot logos build personality and instant recognition.
But crafting a mascot that embodies a brand requires strong character design skills.
In this course, I’ll show you behind the curtain of how I develop and design an mascot logo for a real client.
We’ll cover:
Briefing & Research
Sketching
Digitising & Perfecting your logo
Some tips on design mindset and how I approach projects
Iβll guide you through my step-by-step process for designing mascot logos that are clean, distinctive, and built to last.
In this course, Iβll teach you how to design compelling mascots that resonate with audiences, work across different mediums, and bring brands to life.
And if youβre not 110% confident in your final logo, Iβll personally help you refine it.
This is a module from my Brand Designer Pro program at Lancaster Academy, designed to make you an expert in mascot logo design.
If you would like to check out Brand Designer Pro, you can find out more on google.
And if you have any questions just let me know, I am happy to help you.
See you inside!
Scott Lancaster, Founder of Lancaster Academy