Marketing Psychology: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion
β±οΈ Length: 4.3 total hours
β 4.37/5 rating
π₯ 48,415 students
π September 2025 update
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- Course Overview
- Embark on an illuminating journey into the intricate interplay between human psychology and consumer decision-making, demystifying the subconscious drivers that shape purchasing behavior.
- Discover how to ethically leverage psychological principles to craft compelling marketing strategies that resonate deeply with target audiences.
- Explore the cutting-edge field of neuromarketing, delving into the scientific understanding of brain responses to marketing stimuli.
- Gain actionable insights into designing persuasive marketing campaigns that not only capture attention but also foster lasting brand loyalty.
- Understand the foundational concepts of behavioral economics and their direct application in marketing contexts.
- Uncover the subtle yet powerful psychological triggers that influence perception, emotion, and ultimately, conversion rates.
- Learn to identify and overcome common cognitive biases that hinder effective marketing communication.
- Develop a strategic framework for integrating psychological insights into every facet of your marketing efforts, from product development to advertising.
- Gain an appreciation for the ethical considerations inherent in applying psychological principles to marketing.
- Equip yourself with a nuanced understanding of the consumer journey, informed by psychological research and practical application.
- Requirements / Prerequisites
- A genuine curiosity about why people buy what they buy.
- An open mind to explore unconventional marketing approaches.
- Basic digital literacy for accessing course materials and potential online discussions.
- No prior formal training in psychology or marketing is strictly required, though a foundational understanding can enhance the learning experience.
- Access to a stable internet connection to stream video lectures and engage with supplementary resources.
- A willingness to observe and analyze everyday consumer interactions with a new psychological lens.
- The ability to dedicate focused time for learning and potentially reflecting on course concepts.
- An interest in applying learned principles to real-world scenarios, whether personal or professional.
- Skills Covered / Tools Used
- Consumer Behavior Analysis: Deconstruct the stages of consumer decision-making.
- Cognitive Bias Identification: Recognize and understand common mental shortcuts consumers take.
- Emotional Marketing Strategies: Learn to evoke specific emotions to influence purchasing decisions.
- Persuasion Techniques: Master ethically sound methods to influence consumer choices.
- Neurological Marketing Interpretation: Understand basic principles of how the brain responds to marketing.
- Storytelling for Engagement: Craft narratives that connect with consumers on a psychological level.
- Perception Management: Understand how to shape consumer perception of brands and products.
- Value Proposition Framing: Effectively communicate the perceived value of offerings.
- Principles of Scarcity and Urgency: Implement these psychological drivers to encourage action.
- Social Proof Application: Leverage the influence of peer recommendations and trends.
- Color Psychology in Branding: Understand the emotional impact of different colors.
- Sensory Marketing Fundamentals: Explore how senses influence purchasing.
- Benefits / Outcomes
- Become a more insightful and effective marketer, capable of creating campaigns that truly connect.
- Develop a competitive edge by understanding the “why” behind consumer actions.
- Enhance your ability to craft compelling marketing messages that reduce friction and increase conversion.
- Gain the confidence to experiment with and implement data-driven, psychologically informed marketing tactics.
- Improve your understanding of your own consumer behavior as well as that of others.
- Strengthen your ability to build stronger, more enduring customer relationships.
- Unlock new avenues for product development and service design that are inherently more appealing to consumers.
- Become a more persuasive communicator in various marketing contexts.
- Contribute more strategically to business growth through a deeper understanding of consumer motivations.
- Elevate your professional profile with in-demand knowledge in the evolving landscape of marketing.
- PROS
- Practical Application: The course is designed to provide immediately applicable strategies for marketers of all levels.
- Expert Instruction: Learn from Dekker, an instructor with demonstrable expertise in the field.
- Comprehensive Coverage: The course offers a robust exploration of both traditional marketing psychology and modern neuromarketing.
- High Student Engagement: With a significant number of students and a high rating, the course is proven to be valuable and well-received.
- Timely Updates: The September 2025 update ensures content remains relevant and current.
- CONS
- Potential for Oversimplification: Given the broad nature of the topic, some advanced nuances of complex psychological theories might be presented at a high level to maintain accessibility.
Learning Tracks: English,Marketing,Marketing Fundamentals
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