Marketing Psychology: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion
β±οΈ Length: 4.3 total hours
β 4.44/5 rating
π₯ 46,807 students
π September 2025 update
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- Course Overview
- Embark on an insightful journey with ‘Marketing Psychology & Neuromarketing with Dekker’, a course designed to revolutionize your understanding of consumer behavior. Guided by Dekker, you’ll delve into the profound psychological and neuroscientific principles that secretly drive purchasing decisions, moving beyond surface-level demographics to deep-seated motivations. This concise 4.3-hour program reveals subconscious triggers, cognitive biases, and emotional pathways, providing actionable strategies for marketing effectiveness. With a stellar 4.44/5 rating from over 46,000 students and a September 2025 update, this course ensures you’re equipped with the most current and relevant persuasion techniques, transforming how you strategize, communicate, and connect with your audience.
- Requirements / Prerequisites
- No prior academic background in psychology, neuroscience, or advanced marketing theory is required; the course is accessible to all levels.
- A keen interest in understanding human behavior and a desire to apply scientific principles to marketing challenges are highly recommended.
- Basic familiarity with general marketing concepts or business environments is helpful but not essential.
- Access to a reliable internet connection and a device for online learning is needed.
- An open mind to explore innovative, data-driven approaches to consumer engagement.
- Skills Covered / Tools Used
- Deciphering Subconscious Triggers: Master identifying non-conscious motivations and emotional heuristics dictating purchasing decisions, gaining genuine behavioral insights.
- Ethical Persuasion Strategies: Craft persuasive messages and campaigns by ethically leveraging cognitive biases and psychological triggers, building trust.
- Behavioral Economics Application: Apply core behavioral economics concepts like scarcity, social proof, and framing to optimize pricing, promotions, and product appeal.
- Cognitive Bias Recognition: Spot common cognitive biases in consumers and marketing, strategically enhancing positive ones and mitigating negative.
- Impactful Copywriting & Messaging: Cultivate skills in writing compelling copy that taps into fundamental human desires, boosting engagement and conversion.
- Neuromarketing Insights Utilization: Utilize neuromarketing insights from studies (e.g., eye-tracking, fMRI findings) to inform strategic decisions.
- User Experience (UX) Optimization: Design psychologically optimized user journeys and interfaces, reducing friction and enhancing user satisfaction.
- Psychographic Segmentation: Develop sophisticated psychographic profiles for targeted marketing based on mindsets, values, and behavior.
- Psychology-Informed A/B Testing: Design and interpret A/B tests with a psychological lens, optimizing elements like call-to-actions and visual cues.
- Building Emotional Brand Connections: Master techniques for fostering stronger brand affinity and customer loyalty by evoking specific emotions.
- Benefits / Outcomes
- Boost Conversion Rates: Directly apply psychological insights to significantly improve sales funnels, ad performance, and conversion rates.
- Cultivate Lasting Brand Loyalty: Design compelling brand narratives and customer experiences that foster deeper emotional connections and long-term advocacy.
- Create Memorable Campaigns: Craft memorable marketing messages and content that drive desired behaviors by speaking to the consumer’s subconscious.
- Achieve Competitive Advantage: Outperform competitors by understanding the ‘why’ behind consumer choices, enabling better market anticipation and positioning.
- Optimize Product & Service Offerings: Apply psychological principles to refine product features, delivery, and pricing for inherent attractiveness and latent need fulfillment.
- Enhance Data-Driven Decisions: Integrate psychological frameworks with analytics for comprehensive data interpretation and impactful marketing adjustments.
- Master Ethical Persuasion: Proficiently influence decisions responsibly, building trust and credibility while achieving marketing objectives.
- Future-Proof Your Marketing Skills: Acquire cutting-edge neuromarketing and applied psychology knowledge, becoming an invaluable asset in the evolving digital landscape.
- PROS
- Expert Instruction: Taught by Dekker, ensuring high-quality, practical, and current insights.
- Immediately Actionable: Provides frameworks for instant implementation in your marketing strategies.
- Cutting-Edge Content: Explores advanced topics like neuromarketing, offering a competitive advantage.
- High Value, Short Duration: Delivers significant knowledge in 4.3 hours, ideal for busy professionals.
- Proven Effectiveness: Backed by a strong 4.44/5 rating from over 46,000 students.
- Current & Relevant: Updated as of September 2025, ensuring up-to-date information.
- Universal Applicability: Principles are relevant across diverse industries and marketing roles.
- CONS
- While concise, the course’s 4.3-hour length means complex psychological or neuroscientific concepts are introduced rather than explored in exhaustive detail, potentially requiring further independent study for profound mastery.
Learning Tracks: English,Marketing,Marketing Fundamentals
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