Learn how to track KPIs, set up Google Analytics, build dashboards, and measure campaign performance with confidence.
What you will learn
Understand what marketing analytics is and why it matters in digital marketing.
Identify and track essential KPIs (Key Performance Indicators) for different marketing channels.
Navigate the Google Analytics interface and interpret key reports.
Set up and configure Google Analytics for a website or campaign.
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- Gain the critical ability to translate raw marketing data into actionable business intelligence, moving beyond numbers to strategic insights that drive growth.
- Develop a robust framework for evaluating diverse digital marketing initiatives, ensuring every dollar spent contributes to measurable ROI.
- Master the art of data storytelling, presenting complex analytical findings in clear narratives that inform stakeholder decisions.
- Uncover crucial audience behaviors and preferences by drilling deep into website traffic, enabling personalized and impactful strategies.
- Learn to diagnose underperforming campaigns, pinpointing weaknesses and implementing data-backed adjustments for efficiency.
- Build custom dashboards to aggregate key metrics, providing a holistic, real-time overview of your marketing ecosystem.
- Grasp principles of data hygiene and accuracy, ensuring reliable analytics setup for trustworthy reporting and analysis.
- Acquire confidence to articulate data-driven recommendations, transforming marketing challenges into opportunities for optimization.
- Explore advanced segmentation techniques to understand distinct user groups and tailor marketing messages for maximum engagement.
- Develop a strategic mindset for continuous improvement, leveraging ongoing data analysis to refine your digital presence.
- Effectively benchmark performance against industry standards, setting realistic goals and tracking progress with precision.
- Understand the critical connection between your marketing efforts and broader business objectives, demonstrating tangible value.
- Learn to identify and optimize conversion funnels and user journeys, guiding prospects more efficiently from awareness to conversion.
- Set up crucial event tracking to monitor specific user interactions beyond page views, gaining deeper insights into micro-conversions.
- PROS:
- Empowerment for Data-Driven Decisions: Gain the confidence to make strategic choices based on evidence, not just intuition.
- Practical, Hands-On Skills: Acquire direct experience with industry-standard tools (like Google Analytics) that are immediately applicable in the workplace.
- Enhanced Career Prospects: Develop highly sought-after skills in a rapidly growing field, opening doors to new professional opportunities.
- Strong Foundational Knowledge: Build a solid understanding of marketing analytics principles, preparing you for more advanced topics and tools.
- CONS:
- Requires Continuous Practice: Mastering marketing analytics demands consistent application of learned concepts to real-world data beyond the course duration.
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