Logo Design Mini-Course teaching brand designers how to design unique & memorable Abstract logos with ease.
What you will learn
How to design abstract logos that convey meaning without relying on literal imagery.
The principles of form, shape, and symbolism to create unique brand identities.
How to simplify complex ideas into a visually striking and memorable logo.
Techniques for balancing abstraction and recognizability in brand marks.
Why take this course?
Some of the most powerful brand logos aren’t literal—they’re abstract.
Think Nike’s swoosh or Pepsi’s dynamic globe—they don’t rely on text to be recognizable.
But how do you create an abstract mark that’s memorable and meaningful?
This course will teach you how to craft logos that communicate brand essence through shape, form, and symbolism.
In this course, I’ll show you behind the curtain of how I develop and design an abstract logo for a real client.
We’ll cover:
Briefing & Research
Sketching
Digitising & Perfecting your logo
Some tips on design mindset and how I approach projects
I’ll guide you through my step-by-step process for designing abstract logos that are clean, distinctive, and built to last.
I’ll show you how to refine abstract concepts into striking, professional logo designs.
And if you’re not 110% confident in your final logo, I’ll personally guide you to perfect it.
This course is a module from my Brand Designer Pro program at Lancaster Academy, designed to take your brand design skills to the next level.
If you would like to check out Brand Designer Pro, you can find out more on google.
And if you have any questions just let me know.
See you inside!
Scott Lancaster, Founder of Lancaster Academy