LinkedIn Marketing Course with Dekker, MBA: LinkedIn Ads Course, LinkedIn Lead Generation, LinkedIn Advertising Course
β±οΈ Length: 15.9 total hours
β 4.42/5 rating
π₯ 70,850 students
π January 2026 update
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- Course Overview
- Comprehensive B2B Strategic Integration: This program offers an exhaustive 15.9-hour deep dive into the LinkedIn ecosystem, meticulously designed by Dekker, MBA, to bridge the gap between traditional business administration principles and modern digital advertising tactics. It moves beyond simple interface walkthroughs to explain the underlying psychology of professional networking and how to leverage it for sustained corporate growth.
- Data-Driven Lead Generation Architecture: The course focuses heavily on building a robust lead generation machine that functions predictably. Students will explore how to transition from sporadic organic posting to a structured, scalable paid media strategy that aligns with high-level business objectives and quarterly KPIs.
- The MBA Perspective on Social Selling: Unlike standard marketing tutorials, this curriculum applies high-level business logic to social media. It emphasizes the importance of Lifetime Value (LTV) and Customer Acquisition Cost (CAC) specifically within the context of the LinkedIn Campaign Manager, ensuring that every dollar spent on advertising is treated as a strategic investment.
- Full-Funnel Advertising Frameworks: Participants will learn how to map out a complete marketing funnel within LinkedIn, ranging from top-of-funnel brand awareness initiatives to bottom-of-funnel direct response campaigns. This includes understanding the nuances of professional intent and how to capture it effectively.
- Up-to-Date Platform Dynamics: Reflecting the January 2026 update, the course incorporates the latest changes in LinkedInβs algorithm and ad delivery systems. It addresses the shift toward AI-enhanced targeting and automated bidding strategies, ensuring that learners are using the most current tools available in the professional landscape.
- Niche Authority Building: A significant portion of the overview covers how to establish and maintain thought leadership within specific industries. The course teaches how to use paid placement to amplify professional expertise, making your brand the go-to resource for your specific target demographic.
- Requirements / Prerequisites
- Foundational Professional Profile: While the course covers advanced topics, students are expected to have an active LinkedIn personal profile or a company page already established. A basic understanding of the platformβs primary functions, such as networking and posting updates, is essential to hit the ground running.
- Strategic Business Intent: This course is specifically tailored for those with a product, service, or personal brand ready for market. Having a clear idea of your target audience and a defined value proposition will allow you to apply the technical lessons directly to your specific business case.
- Marketing Budget Flexibility: To get the most out of the “LinkedIn Ads” portion of the course, students should have access to a marketing budget, however small. While much can be learned theoretically, the real-world application of the Campaign Manager requires a live environment to observe data flow and optimization.
- Basic Analytical Literacy: Learners should be comfortable with fundamental marketing metrics such as click-through rates (CTR) and conversion rates. An analytical mindset is required to interpret the reporting dashboards and make the necessary adjustments to ad creative and targeting parameters.
- Skills Covered / Tools Used
- LinkedIn Campaign Manager Mastery: You will gain a granular understanding of the primary advertising hub, learning how to navigate the complex hierarchy of accounts, campaign groups, and individual ads with precision and efficiency.
- The LinkedIn Insight Tag Deployment: Deep technical training on installing and configuring the Insight Tag on your external websites. This is critical for tracking conversions, building retargeting audiences, and understanding the professional demographics of your website visitors.
- Advanced Audience Segmentation: Mastery of “Matched Audiences,” including the process of uploading contact lists, integrating CRM data, and creating lookalike audiences that mirror your most profitable existing clients.
- Lead Gen Form Optimization: Step-by-step guidance on creating seamless, high-converting Lead Gen Forms that pre-fill with LinkedIn profile data, significantly reducing friction for potential leads and increasing the volume of high-quality inquiries.
- Sponsored Content and InMail Tactics: Specialized training in crafting compelling ad copy for various formats, including Single Image Ads, Carousel Ads, and Conversation Ads, ensuring your message resonates within the professional feed.
- Account-Based Marketing (ABM) Execution: Learning how to target specific companies and key decision-makers within those organizations. This tool-specific skill allows for hyper-personalized marketing aimed at high-value enterprise accounts.
- Creative Asset Development: The course explores the tools and best practices for creating visual assets that stop the scroll in a professional environment, emphasizing clarity, professionalism, and brand consistency.
- A/B Testing and Multivariate Experimentation: Rigorous methodologies for testing different headlines, images, and calls-to-action to scientifically determine which combinations drive the lowest cost per lead.
- Benefits / Outcomes
- Shortened B2B Sales Cycles: By mastering the art of targeting decision-makers directly, you will learn how to bypass gatekeepers, effectively shortening the time it takes to move a prospect from initial awareness to a signed contract.
- High-Quality Lead Acquisition: Unlike other social platforms, LinkedIn provides access to professionals in a business mindset. The outcome of this course is the ability to generate leads that have the budget, authority, and need for your premium services.
- Professional Brand Dominance: You will emerge with the skills to make your brand appear omnipresent to your target audience, building trust and credibility through consistent, high-quality ad placements and thought-leadership content.
- Precise ROI Tracking: One of the primary benefits is the ability to prove the value of your marketing efforts. You will learn to generate detailed reports that show exactly how many sales or high-value actions were generated by your LinkedIn spend.
- Global Networking Scalability: The skills learned allow you to scale your reach beyond your immediate geographic location, opening up national and international markets through strategic ad placement and lead generation.
- Career Advancement for Marketers: For professionals, completing this 15.9-hour course provides a verifiable skill set in one of the most high-demand areas of digital marketing, significantly increasing your value in the B2B job market.
- Predictable Revenue Pipelines: By the end of the course, you will have the blueprint for a lead generation system that provides a steady stream of inquiries, reducing the stress of “feast and famine” business cycles.
- PROS
- Exceptional Depth and Breadth: With nearly 16 hours of content, the course provides a level of detail rarely found in online tutorials, ensuring no technical stone is left unturned.
- Proven Track Record: Having educated over 70,000 students with a high 4.42 rating, the curriculum has been battle-tested and refined based on massive amounts of student feedback.
- MBA-Level Strategic Context: Dekkerβs unique academic and professional background adds a layer of sophisticated business strategy that elevates the content above simple technical instruction.
- Consistently Updated Material: The January 2026 update ensures that learners are not wasting time on deprecated features or outdated interface layouts, keeping them at the cutting edge of the industry.
- CONS
- Platform Cost Barrier: While the course content is elite, LinkedIn remains one of the most expensive advertising platforms per click, which may pose a challenge for small businesses or individuals with extremely limited daily budgets.
Learning Tracks: English,Marketing,Social Media Marketing
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