Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP
β±οΈ Length: 4.3 total hours
β 4.58/5 rating
π₯ 15,994 students
π October 2025 update
Add-On Information:
Get Instant Notification of New Courses on our Telegram channel.
Noteβ Make sure your ππππ¦π² cart has only this course you're going to enroll it now, Remove all other courses from the ππππ¦π² cart before Enrolling!
- Course Overview
- Instructor Pedigree: Leverage the deep industry insights of a Kellogg MBA graduate with extensive Fortune 100 experience, ensuring that the marketing strategies are grounded in high-level corporate success and academic excellence.
- Historic Advertising Context: Benefit from over a decade of hands-on experience, as the instructor has been navigating the LinkedIn Advertising ecosystem since its early stages in 2011, providing a unique historical perspective on platform evolution.
- B2B Dominance: Focus on the specific nuances of the Business-to-Business landscape, moving beyond generic social media tactics to master the professional worldβs most powerful networking engine.
- The 2025 Framework: Engage with a curriculum that is strictly updated for the October 2025 environment, reflecting the latest shifts in professional user behavior and algorithmic priorities.
- Strategic Synergy: Discover how to bridge the gap between organic brand building and high-precision paid lead generation for a holistic digital presence.
- Comprehensive Resource Library: Access a curated set of downloadable materials and case studies derived from real-world Fortune 100 campaigns to model your own marketing efforts.
- Efficiency-First Learning: Complete a rigorous masterclass in just 4.3 hours, designed for busy professionals who need high-impact knowledge without the fluff of traditional long-form courses.
- Data-Driven Decision Making: Transition from “gut-feeling” marketing to a scientific approach where every dollar spent is tracked against specific professional KPIs and revenue goals.
- Modern Networking Logic: Learn why traditional cold outreach is failing and how to replace it with sophisticated inbound strategies that attract high-value decision-makers.
- Global Reach: Explore techniques for scaling campaigns across international borders, utilizing LinkedInβs massive global database of professionals.
- Requirements / Prerequisites
- Foundational Profile: You should have an active LinkedIn account and a basic understanding of your brandβs value proposition or service offering.
- Digital Mindset: A willingness to move away from outdated sales tactics and embrace a modern, digital-first approach to professional relationship building.
- Marketing Budget awareness: While not strictly required for the course itself, having a modest budget for testing LinkedIn Ads will help you apply the “Advertising” sections effectively.
- Analytical Interest: A basic comfort level with looking at metrics and dashboards, as the course emphasizes tracking and optimizing performance.
- Clear Target Audience: Having a general idea of your ideal client profile (ICP) or target job titles will allow you to get the most out of the targeting sections.
- Standard Hardware: Access to a computer with a reliable internet connection to navigate the LinkedIn Campaign Manager interface during follow-along exercises.
- Skills Covered / Tools Used
- LinkedIn Campaign Manager Mastery: Navigate the complexities of the primary ad platform with confidence, from account setup to advanced campaign structures.
- Sales Navigator Optimization: Integrate Sales Navigator insights into your lead generation workflow to identify and engage with key stakeholders more effectively.
- LinkedIn Insight Tag: Implement the specialized tracking code to monitor conversions and unlock powerful demographic data about your website visitors.
- Sponsored Content Architecture: Design and execute high-performing native ads that appear directly in the professional newsfeed of your target prospects.
- Message Ads and Conversation Ads: Master the art of the “InMail” by crafting non-intrusive, high-converting messages that land directly in a prospect’s inbox.
- Dynamic Ads Personalization: Utilize automated ad formats that pull profile data to create a hyper-personalized experience for every individual user.
- Lead Gen Forms Integration: Deploy built-in forms that auto-populate with LinkedIn data, significantly reducing friction and increasing lead volume.
- Matched Audiences & Retargeting: Learn to upload your own lead lists or retarget people who have interacted with your content to build a multi-touch funnel.
- Boolean Search Logic: Refine your manual lead searches using advanced logical operators to pinpoint the exact individuals you need to reach.
- Headline and Bio Optimization: Apply copywriting principles to your personal and company profiles to turn your landing pages into conversion machines.
- A/B Testing Methodology: Use systematic split testing for creatives, headlines, and calls to action to ensure your ad spend is always optimized.
- Benefits / Outcomes
- High-Ticket Pipeline Growth: Build a sustainable system for filling your sales pipeline with high-value leads that are pre-qualified based on professional criteria.
- Lower Cost Per Lead: Optimize your targeting and creative assets to reduce wasted spend, achieving a significantly lower CPL compared to unguided efforts.
- Decision-Maker Access: Bypass the traditional gatekeepers and get your message directly in front of CEOs, VPs, and Directors who have the authority to buy.
- Brand Authority Establishment: Position yourself or your company as a thought leader within your specific niche by dominating professional newsfeeds.
- Professional Networking Scale: Automate the growth of your professional network, connecting with hundreds of relevant peers and prospects every month.
- Predictable Revenue Models: Move away from the “feast or famine” cycle by creating a predictable stream of inbound inquiries and meeting requests.
- Competitive Advantage: Outperform competitors who are still using generic social media strategies by leveraging LinkedInβs specialized professional data.
- Career Advancement: Gain a highly sought-after marketing skill set that is increasingly valuable to recruiters and major corporations globally.
- ROI Transparency: Gain the ability to prove the exact value of your marketing efforts to stakeholders through clear, professional reporting.
- Scalable Marketing Systems: Develop a workflow that can grow as your business grows, from your first $500 in ad spend to five-figure monthly budgets.
- PROS
- Elite Instructor Background: The combination of an MBA from a top-tier school (Kellogg) and real-world Fortune 100 experience adds immense credibility.
- Actionable Blueprint: The course moves quickly from theory to practice, allowing students to implement changes to their LinkedIn strategy immediately.
- Efficiency: Covers a massive amount of ground in under 5 hours, making it ideal for the busy schedule of an entrepreneur or marketing manager.
- High Social Proof: A 4.58/5 rating from nearly 16,000 students suggests a high level of satisfaction and proven results across diverse industries.
- Platform Longevity: Because the instructor has been active on the platform since 2011, the advice is based on long-term trends rather than fleeting “hacks.”
- CONS
- Platform Cost Barrier: While the course is high-value, LinkedInβs native advertising platform remains one of the most expensive in the digital marketing world, which may be a hurdle for small businesses with very limited budgets.
Learning Tracks: English,Marketing,Social Media Marketing
Found It Free? Share It Fast!