Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP
β±οΈ Length: 4.2 total hours
β 4.58/5 rating
π₯ 14,243 students
π March 2025 update
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Course Overview
- Dive deep into mastering the premier professional networking platform as a strategic asset for business and career growth. Led by an instructor with a Kellogg MBA, Fortune 100 experience, and over a decade in digital advertising since 2011, this course offers advanced, practical insights. Go beyond basic profile management to implement sophisticated methodologies for achieving measurable professional and commercial objectives. The curriculum emphasizes a comprehensive approach to building a robust digital presence, cultivating meaningful relationships, and converting engagement into tangible business results. This 4.2-hour, highly-rated (4.58/5 from 14,243 students) and March 2025 updated course ensures you gain current, actionable knowledge to synergistically combine organic growth with targeted paid initiatives for sustained impact.
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Requirements / Prerequisites
- A basic understanding of social media is helpful, alongside an active profile on the professional networking platform or the readiness to create and optimize one. This course is for professionals eager to expand their network, elevate their brand, or generate new business. Participants should be prepared to actively apply learned techniques, as the focus is on immediate, practical implementation. No advanced technical skills are needed, just a commitment to transforming your digital presence. An open mindset for experimentation and iterative refinement of strategies is beneficial for maximizing success.
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Skills Covered / Tools Used
- Master crafting a compelling, discoverable professional profile that attracts relevant opportunities and connections. Develop a sophisticated content strategy to engage your audience and establish thought leadership through diverse formats and distribution. Acquire refined networking techniques for forging genuine, value-driven professional relationships. Learn precise direct outreach methodologies for engaging prospects effectively and ethically. Gain expertise in structuring and executing highly targeted paid promotional campaigns, understanding audience segmentation, budgeting, and creative development for optimal impact. You’ll interpret key performance analytics to continuously refine your strategies, ensuring a high return on effort. While focusing on core platform features, advanced concepts like Navigator capabilities will be discussed. Craft persuasive calls-to-action that guide your audience towards desired next steps, all within best practices for professional digital interaction.
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Benefits / Outcomes
- Achieve significant enhancement in your professional visibility and discoverability, ensuring your profile stands out to key decision-makers. You’ll cultivate a robust, high-quality professional network relevant to your career or business objectives. Gain the practical ability to consistently attract and engage qualified prospects, streamlining sales pipelines or career advancement. Expect a substantial increase in your personal or corporate brand authority and recognition as a credible thought leader, building trust and influence. Become proficient in executing and optimizing targeted digital promotional campaigns for maximum reach and impact. This directly translates into an improved return on investment for your social media efforts. You’ll leave with a clear, actionable strategic framework for sustainable professional growth and business expansion, applying immediately useful skills to achieve specific commercial and career objectives.
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PROS
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- Expert Instructor: Learn from a Kellogg MBA, Fortune 100 veteran with 10+ years in digital advertising, offering unparalleled insights.
- Real-World Strategies: Packed with practical, proven, and actionable tactics for immediate application to your goals.
- High Student Satisfaction: A 4.58/5 rating from over 14,000 students attests to its quality and effectiveness.
- Up-to-Date Content: March 2025 update ensures all strategies align with the latest platform features and best practices.
- Concise & Comprehensive: 4.2 hours deliver maximum value efficiently, ideal for busy professionals.
- Holistic Approach: Covers both organic growth and advanced paid promotion techniques for a well-rounded skillset.
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CONS
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- Application Dependent: Real-world results hinge on consistent student effort in applying and iteratively refining the learned strategies.
Learning Tracks: English,Marketing,Social Media Marketing
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