Advanced cases for bba/mba students to cmo on Strategy, Plan, Program incl international/digital marketing. Use AI Coach
โฑ๏ธ Length: 8.6 total hours
โญ 4.43/5 rating
๐ฅ 21,802 students
๐ August 2025 update
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- Course Overview
- This course offers an intensive, application-oriented journey through Philip Kotler’s seminal marketing principles, moving beyond theoretical recall to foster profound strategic insight for navigating complex contemporary markets.
- It meticulously bridges academic theory with practical execution, challenging participants with advanced, multi-faceted case studies reflecting real-world business dilemmas from market entry to brand repositioning.
- The curriculum systematically dissects the core elements of marketing managementโStrategy, Plan, and Programโproviding a structured methodology for developing, implementing, and evaluating marketing initiatives.
- Special attention integrates the evolving landscapes of international and digital marketing, ensuring strategic insights are immediately relevant and applicable in today’s globally connected, digitally-driven marketplace.
- Tailored for ambitious BBA/MBA students and aspiring Chief Marketing Officers (CMOs), the course elevates strategic thinking and leadership, equipping learners for impactful decisions at executive levels.
- Requirements / Prerequisites
- Participants require a foundational understanding of core marketing concepts, like the marketing mix and consumer behavior, ideally gained from introductory courses or professional experience.
- A strong analytical mindset and eagerness to critically evaluate complex business scenarios are crucial, demanding active engagement in problem-solving and strategic recommendation formulation.
- While not strictly mandatory, prior exposure to case study analysis or strategic business thinking will significantly enhance the learning experience and immediate immersion into advanced topics.
- Skills Covered / Tools Used
- Strategic Marketing Planning: Develop comprehensive marketing strategies from market analysis and segmentation to targeting and positioning, aligning with overall business objectives for sustainable growth.
- Market Research and Consumer Insight: Learn to interpret market data, identify trends, and derive actionable consumer insights crucial for informed strategic decisions across diverse markets.
- Digital Marketing Strategy: Master the integration of digital channels, content strategies, SEO/SEM principles, and social media tactics into cohesive, impactful marketing plans.
- International Marketing Adaptation: Understand global market nuances, developing effective strategies for market entry, product localization, and cross-cultural communication.
- Brand Management and Innovation: Acquire skills in building strong brands, managing product lifecycles, and fostering innovation in product and service offerings.
- Marketing Performance Measurement: Utilize analytical tools to define Key Performance Indicators (KPIs), monitor campaign effectiveness, and optimize marketing return on investment (ROI).
- AI-Guided Case Analysis: Leverage the innovative “AI Coach” for structured guidance through complex case studies, enhancing problem-solving and strategic thinking.
- Benefits / Outcomes
- Elevated Strategic Acumen: Cultivate a sophisticated strategic perspective on marketing, empowering you to identify opportunities, mitigate threats, and drive sustainable organizational growth.
- Proficiency in Practical Application: Gain hands-on experience applying Kotler’s enduring frameworks to contemporary business problems, translating theoretical knowledge into impactful solutions.
- Career Acceleration and Leadership: Position yourself for advanced roles in marketing management, equipped with the confidence and expertise to lead strategic initiatives at executive levels.
- Integrated Marketing Competence: Develop a comprehensive understanding of how all marketing elements, including digital and international, integrate into powerful, cohesive strategies.
- Enhanced Decision-Making: Sharpen your ability to make well-informed, data-driven marketing decisions in ambiguous or rapidly changing market conditions, minimizing risks and maximizing returns.
- PROS
- World-Renowned Content: Builds expertise directly from Philip Kotler’s foundational works, ensuring a robust and globally recognized marketing education from a trusted authority.
- Highly Practical: Case-driven approach offers unparalleled opportunities to apply theory to complex real-world scenarios, fostering deep practical problem-solving skills essential for career success.
- Modern Relevance: Integrates contemporary trends like digital and international marketing, ensuring the curriculum is cutting-edge and directly applicable to today’s dynamic market realities.
- Structured Learning: The “AI Coach” provides guided, interactive support for case analysis, significantly enhancing comprehension and strategic decision-making in complex challenges.
- Career Advancement: Designed for ambitious professionals targeting top-tier marketing leadership roles, from BBA/MBA graduates to aspiring Chief Marketing Officers.
- CONS
- Pace vs. Depth: The course’s relatively short 8.6-hour duration for such an advanced, comprehensive subject may require significant prior conceptual familiarity or dedicated independent study to fully absorb and master all intricate concepts and case applications.
Learning Tracks: English,Marketing,Marketing Fundamentals
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