Lead Sales Teams: Strategy, Forecasting, Performance and Analytics for Results. Foundations of Sales Operations
What you will learn
Develop effective sales strategies aligned with business goals.
Implement and manage a structured sales process and sales funnel.
Utilize sales forecasting and set achievable targets.
Evaluate sales performance using key metrics and design incentive plans.
Organize and structure a sales force and manage sales territories effectively.
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- Gain proficiency in building a scalable sales infrastructure that supports aggressive growth and market expansion.
- Master the art of leading and inspiring diverse sales teams, fostering a high-performance culture focused on collaboration and continuous improvement.
- Explore advanced techniques for leveraging CRM and sales enablement technologies to boost operational efficiency, sales effectiveness, and customer engagement.
- Learn to conduct thorough competitive sales analysis, identifying market opportunities, developing defensive strategies, and positioning your team for advantage.
- Develop skills in transforming raw sales data into actionable business intelligence, guiding strategic pivots and ensuring data-driven decision-making across the sales cycle.
- Understand how to implement robust sales onboarding and continuous professional development programs that reduce ramp-up time and elevate overall team capabilities.
- Acquire expertise in designing agile sales processes that can adapt quickly to evolving market dynamics, customer needs, and emerging technologies.
- Discover methods for optimizing the entire buyer’s journey from a sales perspective, enhancing conversion rates, accelerating deal closures, and improving customer satisfaction.
- Learn to forge strong cross-functional partnerships with marketing, product development, and customer success teams to maximize sales potential and align organizational goals.
- Strategize for ethical sales practices and regulatory compliance, building trust, safeguarding your brand reputation, and fostering long-term customer relationships.
- Cultivate leadership qualities to effectively mentor top sales talent, unlocking individual potential and driving collective sales excellence.
- Unpack the principles of sales innovation and experimentation to uncover new selling methodologies, explore untapped revenue streams, and maintain a competitive edge.
- Address complex change management challenges within sales organizations, ensuring smooth transitions and successful adoption of new strategies and tools.
- Develop a keen eye for predictive analytics in sales, moving beyond historical data to anticipate future trends, forecast demand, and proactively mitigate risks.
- PROS:
- Provides a holistic, integrated perspective on sales leadership, strategy, and crucial operational mechanics.
- Offers highly practical, actionable insights and frameworks directly applicable to real-world sales challenges.
- Equips participants with advanced skills for career advancement into senior sales management and executive roles.
- Future-proofs sales professionals by addressing modern demands like technological integration and data-driven decision-making.
- Fosters valuable networking opportunities with a diverse group of peers facing similar industry challenges.
- CONS:
- The comprehensive and broad scope of the course requires a significant time commitment for full comprehension and mastery.
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