Set up your Google My Business profile step by step and learn more about its additional features
β±οΈ Length: 1.1 total hours
β 4.49/5 rating
π₯ 55,075 students
π March 2025 update
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- Course Overview
- Master Google My Business (GMB), a free yet vital tool for boosting local online visibility and customer attraction.
- In just 1.1 hours, gain step-by-step guidance to set up, optimize, and maintain a robust GMB profile on Google Search and Maps.
- Updated March 2025, the curriculum covers latest features and best practices for maximum local digital impact.
- This strategic course offers immediate implementation, engaging customers effectively and driving tangible business outcomes.
- Requirements / Prerequisites
- Basic Computer Literacy: Familiarity with web browsers and general computer operations is sufficient.
- Internet Access: A stable internet connection is needed for course access and GMB platform usage.
- Google Account: A standard Google account (e.g., Gmail) is essential for GMB profile management.
- A Business (or Idea): Having an actual or hypothetical business enhances practical application.
- Eagerness to Learn: A desire to improve your company’s local online presence is key.
- No Prior GMB Experience: This course is perfectly suited for beginners.
- Skills Covered / Tools Used
- Strategic Profile Setup & Verification: Master creating and verifying a GMB listing, establishing online authority.
- Local SEO Optimization: Understand GMB categories, attributes, and data for enhanced visibility in local search rankings.
- Google Maps Optimization: Implement techniques for prominent business discoverability on Maps, driving foot traffic.
- Engaging GMB Content Creation: Develop compelling posts, offers, and events on your profile to attract customer interaction.
- Visual Asset Enhancement: Learn best practices for uploading high-quality photos and videos to boost engagement and trust.
- Proactive Customer Interaction: Strategies for effectively managing Q&A and messaging to build authority and responsiveness.
- NAP Consistency Mastery: Ensure accurate, uniform Name, Address, Phone information across platforms, avoiding SEO pitfalls.
- Competitive Analysis via GMB: Gain insights from competitor profiles to refine your local market strategy.
- Troubleshooting Common GMB Issues: Learn to resolve verification problems, listing suspensions, and data discrepancies.
- Strategic Category & Attributes Selection: Choose relevant classifications and features for maximum discoverability.
- Benefits / Outcomes
- Increased Local Visibility: Your business will appear more often and prominently in Google Search and Maps.
- Enhanced Brand Authority & Trust: Develop a professional GMB profile fostering credibility among potential customers.
- Higher Quality Local Traffic & Leads: Attract more qualified prospects actively searching for your products or services.
- Improved Customer Engagement & Loyalty: Facilitate direct interactions via reviews, Q&A, and messaging, strengthening relationships.
- Cost-Effective Digital Marketing: Leverage this powerful, free platform to gain a competitive edge without significant marketing spend.
- Empowered Local Marketing Control: Gain skills to independently manage your primary local marketing channel, reducing external reliance.
- Data-Driven Business Decisions: Utilize GMB insights to make informed choices regarding local strategy and service offerings.
- Direct Boost to Sales & Revenue: Optimized GMB translates into more calls, website clicks, and physical store visits, impacting your bottom line.
- PROS
- Exceptional Time Efficiency: Achieve GMB mastery in just 1.1 hours, ideal for busy professionals seeking immediate, actionable skills.
- Highly Rated & Trusted Content: A stellar 4.49/5 rating from over 55,075 students attests to proven course quality and satisfaction.
- Guaranteed Up-to-Date Information: March 2025 update ensures you learn the latest GMB features and optimization techniques.
- Practical, Step-by-Step Implementation: Course emphasizes hands-on setup and feature utilization for direct business application.
- Comprehensive Feature Coverage: Explores powerful additional features beyond basic setup for holistic local marketing strategies.
- CONS
- Limited Advanced Depth: Due to its concise format, the course may not cover highly niche, complex API integrations or advanced local SEO troubleshooting scenarios.
Learning Tracks: English,Marketing,Search Engine Optimization
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