Master GA4 Setup, Tracking, and Reporting to Understand Your Website and App Performance
What you will learn
Set up a Google Analytics 4 (GA4) property from scratch for websites and apps.
Navigate the GA4 interface and understand key sections like Home, Reports, Explore, and Admin.
Install GA4 tracking code using Google Tag Manager or gtag.js.
Configure data streams for collecting data from websites and mobile apps.
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- Unravel the new data model of GA4, moving beyond sessions to a more event-driven approach for deeper user journey insights.
- Demystify key metrics and dimensions unique to GA4, understanding how they differ from Universal Analytics and their impact on analysis.
- Gain practical experience in event configuration, learning to track crucial user interactions beyond standard pageviews, like form submissions, video plays, and button clicks.
- Explore the power of audiences and remarketing within GA4, enabling targeted campaigns and personalized user experiences.
- Understand the foundational principles of attribution modeling in GA4, allowing you to credit marketing touchpoints effectively and optimize spend.
- Learn to leverage cross-platform tracking to unify user data across your website and mobile applications, providing a holistic view of customer engagement.
- Discover how to customize reports and build your own analyses to answer specific business questions, rather than relying solely on pre-built templates.
- Get hands-on with data privacy considerations within GA4, ensuring compliance with regulations and ethical data handling.
- Develop the ability to interpret user behavior flows and identify drop-off points in the customer journey.
- Understand how to integrate GA4 with other Google products, such as Google Ads and Google Search Console, for enhanced marketing intelligence.
- PROS:
- Provides a future-proof skill for digital marketers and analysts as GA4 becomes the industry standard.
- Equips learners with the ability to translate raw data into actionable business insights.
- Empowers individuals to measure and improve website and app conversion rates effectively.
- CONS:
- May require a basic understanding of web technologies for optimal comprehension, especially regarding tagging.
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